The psychologist Carl Jung posited that all humans share in the unconscious portion of our minds what he termed “archetypes”: images of mythological importance that we instantly recognize in stories and the events of day to day life. According to Jung’s theories, our mind responds to situations influenced by those same archetypes. Thus, in some leaders we see the “King” or “Hero” archetypes. Characters on television and in the movies are often very intentionally developed to mirror particular archetypes like the “Magician” or the “Warrior”.
This too brief and painfully inadequate introduction to Jung’s archetypes suggests that the persona of our business will be better articulated, more imaginative and forceful if we pay attention to the archetype it mirrors. The stories we read in novels, plays, movies and even our personal histories are all told in a narrative fashion, influenced by shared archetypes. Jung and his followers called these stories the “hero’s journey,” and it explains why we are captivated by a good story.
So what’s your story? Read the rest of this entry »
A guided stroll through the seaside town of Calvi reveals much of its history – from its humble beginnings as a fishing village, to its century in the sun as a Genoese stronghold, and its current status as a charming vacation getaway.
For an excellent overview of the city, head up to the Calvi citadel, perched on a rocky hillside overlooking the port. Enter through the citadel’s thick gates to the Place d’Armes and on to the Cathedral St Jean Baptiste, set upon the highest point of the promontory. Founded in the 13th century, the cathedral was partially destroyed during the Turkish siege in 1553, and later rebuilt in the form of a Greek cross. Also visit the Oratoire St Antoine to admire its Italian frescoes. Read the rest of this entry »
If someone had asked me 25 years ago where I saw myself, I would have never imagined my current life. After graduating from school in the Netherlands, where I was born, I was accepted at a management-training program with Hyatt International in Puerto Vallarta, Mexico. At the moment, I wasn’t even aware where Puerto Vallarta was and I had no plans to end up staying in Mexico. Little did I know!
When I arrived in Mexico, I did not speak the language and I learned it in three intense months. After four months in Puerto Vallarta, I had fallen deeply in love with Mexico, its people, and its culture, and knew I was never leaving. Read the rest of this entry »
People have always shared their travel dreams and adventures with others. Early on, travel magazines, brochures, home movie projectors and Polaroids were the media of choice. Now, the game has gone digital, but the themes are largely the same: “I love to travel and I know you do too. Where should I go next? What should I do? What should I see?”
In fact, travel appears to be one of the six most discussed topics on social media. This tells us if we do our marketing well we can generate thousands, even hundreds of thousands of enthusiastic followers, evangelists all. Of course, if we do it poorly we can spend a lot of money and time only to decide marketing doesn’t work. Read the rest of this entry »
Facebook is such a fantastic tool for keeping in touch with old friends, new friends, and for sure colleagues that are across the globe. When a topic pops up where I feel I can contribute, I usually hop right in. And last week, a thread popped up in my Facebook newsfeed from a travel agent community and I hopped right in. Read the rest of this entry »
The first step in customer service is making your callers feel welcome. After 35 years of working with entrepreneurs and small companies, I have come to identify and endorse a common trait that is preventing a more rapid growth curve: “Their talk is cheap!”
As a former collegiate athlete, I remember hearing, ad nausea, that “you have to walk your talk.” A New York Giant’s head coach once put this into perspective when he told his team, “It is time we stop telling people how good we are and start getting good.” (I love that advice!)
I tell you this to prepare you for a formula designed to grow your home-based business. Truth be known, it is more of a secret, but it does underscore the importance of “walking your talk” and simply doing what you say you will do. Read the rest of this entry »
River cruising is a great product for travel consultants to sell for so many reasons. River cruises are great for our clients that have exhausted the ocean cruise itineraries, without dipping into the longer itineraries of 30 nights or longer. They’re also a great alternative for the client that is worried about motion sickness. Like the Alaska inside passage, river cruises are operating in waterways that aren’t subjected to significant wave action, reducing the feeling of movement. And then there are the itineraries. Read the rest of this entry »
I’ve made a living selling wildlife and nature trips for the last 27 years – working with travel and safari companies that have programs to visit iconic bucket list species from mountain gorillas to rhinos to jaguars.
Not only are the agents who sell these trips making high commissions, but if the trip is done correctly, they are also helping to save those species. These agents have tapped into a whole group of avid travelers who aren’t counting countries – but are tallying animals they have seen in the wild.
A Growing Area of Tourism
Tourism wasn’t developed to save the planet. But that’s exactly what certain sections of the industry find themselves doing in the 21st century — aiding and abetting the conservation of certain species (and by extension, other flora and fauna that live in their ecosystems) through a collaboration of national parks and governments, private companies, conservationists, and local communities who have a vested interest in the survival of these animals. Read the rest of this entry »
It’s a Mark Twain kind of thing: cruising the Mississippi and inland waterways of the United States by steamboat. For those travel clients who want to experience both the nostalgia and the amazing sensation of steamboat travel, American Queen Steamboat Company provides the opportunity. In July, 2017, AQSC introduces the new 166 passenger all-suite American Duchess to its fleet with the very special addition of two-story Loft Suites. Guests on these cruises journey at a leisurely and romantic pace as the intimate surroundings of the vessels imparts a very special ambiance to the river voyage. Read the rest of this entry »
Anita Pagliasso took a leap of faith in 1992. Following her passion for travel, she switched gears from owning a successful and thriving electronic manufacturing rep business in the heart of Silicon Valley, CA., to opening her home-based travel business, Ticket To Travel. In 1993, Anita accepted Gary Fee’s challenge to become the San Jose/Bay Area Chapter director, which during parts of her 20 plus year reign became the OSSN flagship chapter.
Anita serves as the Conference Director for the Travel Agent Forums, where she is responsible for educational content, securing relevant authors, keynote speakers, travel industry top executives, and co-coordinating panels and panelists, all while working closely with the staff at Travel Show Marketing Group. Read the rest of this entry »
Today I want to talk to you about what I think is your biggest single problem. I don’t care if you have a store front or that you work alone from home. It doesn’t matter if you work out of your attic or from your basement. You all have the same problem. And it’s the same problem I have.
Not enough of the right people know you’re alive.
That’s it. How can I do business with you if I don’t know that you exist? It all starts with visibility. I have to be introduced to you and know that you are alive. Then and only then can we begin to build a relationship that I hope, will lead to new business. Read the rest of this entry »
River cruising may just be the most authentic, inspiring way to see and experience the world today.
On the world’s rivers, travelers bend and wind through historic and dramatic landscapes reminiscent of impressionist paintings depicting vineyards, castles atop hilltops and medieval villages from the days of yore. And while river cruisers enjoy access to thriving cities like Paris, Vienna, Budapest, Amsterdam and Prague byway of the world’s rivers, they also have the opportunity to step back into history and experience lesser-known towns and hidden landmarks time – and most travelers – have passed by.
Here are 4 off-the-beaten-path destinations and experiences found along Eastern Europe’s rivers.
An expert in adventure and wildlife destinations worldwide, Jane Behrend started her own travel marketing company in 1989 after learning the business as an account executive in public relations and advertising sales. She started off as the Southeast USA sales rep for African Travel, Gametrackers Botswana, and 4th Dimension Tours before helping Volcanoes Safaris relaunch tourism to Rwanda and Uganda in the North American market.
In 2008, Jane re-branded her business as Emerging Destinations, a company that represents cool companies in cool places around the globe. She chose the name because her passion is working with areas where tourism is relatively new and still off the beaten path.
Born in South Carolina and raised in three Southern states, Jane is a graduate of the University of Georgia School of Journalism, and recently earned the Certificate of Hospitality Marketing from Cornell University. Together with husband Chris Behrend, she has raised two children and a foster daughter.
Taiwan is a dynamic and affluently cultural country, apparent to any visitor lucky enough to grace its shores. The natural beauty of Taiwan is still relatively untouched, with soaring cliffs of marble and jade, mineral-rich hot springs, and sparkling lakes where the sky meets the water. Even the largest and most bustling of cities honor the traditions of generations past in their architecture and way of life.
For many travelers from the United States, Croatia has somehow managed to remain hidden. For those looking for a fresh destination, magnificent beaches, impressive vistas and prime boating, yachting and hiking opportunities, however, Croatia offers one of the most picturesque with excellent traveler infrastructure and facilities. The variety of Croatia’s topography and cultural attractions has few rivals. Beaches and crystal blue waters, mountains and castles, the walled city of Dubrovnik as well as magnificent churches and monasteries. Vacationers from every corner of the world visit the relaxed ambiance of this hidden gem and many predict Croatia is on the verge of being the next destination on everybody’s list.
The largest lake in South America, Lake Titicaca has seen its fair share of civilizations come and go over the centuries. On its islands and shores you will find the decaying remnants of ancient Incans reflected in the calm waters of the lake. In fact, according to the Incans, the sun and moon were both birthed within the waters of the Lake. Aside from its rich historical and cultural heritage, Lake Titicaca offers simplicity in abundance: blue skies, clear waters, and beautiful scenery as far as the eye can see. Read the rest of this entry »