The travel professionals writing for TRO have given some excellent advice over the past week on how to work with clients when a disaster like the Costa Concordia is splashed across the newspaper. Steve Cousino’s article recommends you address client fears directly and promptly. That is good advice.
Anyone who has been in the travel industry knows how timid the US traveler can be. The slightest hint of danger can send consumers to their basements vowing never to get on an airplane again. Whether it’s a tragedy like the Concordia or a volcano somewhere in Iceland, people fear what they don’t understand.
And there’s your opportunity. Read the rest of this entry »




