OK. I confess. It’s not cool, and entirely too hipster, but I’m a fan of Whole Foods. Yes, I know the organic grocer (especially it’s parking lot), and its customer base, are the object of all manner of ridicule. However, Earth Fare, Whole Foods and Fresh Market along with some local organic grocery stores provide plenty of variety and a nice break from the standard grocer fare. I can easily walk to a Whole Foods from my house, so it is my favorite, but perhaps you have your own.
I am of the opinion there are some important lessons for travel professionals wrapped up, organically of course, in each of these grocery chains. Because my Easter dinner yesterday was the result of a very recent hunting expedition at Whole Foods, this Easter Monday marketing lesson resulted. Read the rest of this entry »