The voice of the travel agency community

Revisit Your Marketing Calendar

Maybe you have noticed the “new car smell” is gone off of this year.  We are deep into 2015. It’s time to get moving. Every reader of my travel marketing columns know I think written business plans are important. Organization is essential. Clarity of expression and correctly assessing markets are requirements. But not a one of these is worth anything without ACTION. Along with every Marketing Plan (what to do) you need to write an Action Plan (how and when). Too many times we over-plan and over-perfect and in the process lose valuable opportunities to others who are quicker to act. It’s time to take another look at our marketing calendar. Read the rest of this entry »

There is life in Antarctica, human life. In fact, the population of Antarctica ranges from about 1,000 people to 5,000 people throughout the year. They work at research stations, some of which cruise ships visit. On one day of our voyage, Seabourn Quest anchored within sight of the González Videla Base, a Chilean Research Station on the Antarctic mainland’s Waterboat Point in Paradise Bay. Read the rest of this entry »

ERICA_SCANNELLIIn my 6th grade yearbook, where other kids speculated on their futures as Olympic athletes, fire fighters, and millionaires, my career ambition was to be a Travel Agent. I didn’t re-discover this until recently and, looking back, it seems I was destined for this profession! I loved watching and reading about other people and cultures as a child; as a teen, I took my first international trip to Paris and I was hooked! Read the rest of this entry »

Adam HodgeAdam Hodge is a digital content editor at Goway Travel, a travel provider that has been in operation since 1970. Adam earned a degree in Business Commerce from Ryerson University in 2008 and has been with Goway since 2010, both as an agent and as a member of marketing personnel. We spoke to Adam about what it takes to create social media content of the highest caliber in the travel industry. Read the rest of this entry »

Is there a disease in your office?

Well it is winter and the flu is running rampant—at least in the northeast. But, I am not talking about a physical ailment this time around. I am talking about people. Depending on the type of travel practice, it could be a co-worker, an employee, or even you. Face it, we all operate in what most people consider a “happy industry.” We are not doing root canals. We are not auditors with the IRS. We are not used-car salesmen, Amway representatives, or any number of other seemingly “miserable” professions. We sell travel. Barring the occasional bummer trip, we sell happy experiences. We sell dreams (as clichéd as it is). So, we better be sure we don’t blow it. And it all starts with the first impression. Read the rest of this entry »

Sharing What I Know As I Go

Have you set your goals for 2015 yet? Do they include becoming more organized and maybe a little less frazzled this year, as you aim to increase your luxury travel sales? Mine do, as it seems they do every year. In this world of luxury travel, staying organized, focused and efficient, along with being ridiculously detail-oriented, has to stay top priority pretty much all of the time. The start of a new year is a perfect time to create a “Vision Board” or maybe, as I did this year, an ongoing “Vision Journal” that can be started in January and added to throughout the entire year.
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Susan SchafferFor those of you who sell cruises, if a cruise line lets you block group space without any kind of bulk deposit commitment from you, why wouldn’t you do it? Most cruise lines, with one or two exceptions, allow you to block anywhere from 8 to 32 rooms without having to pony up a bulk deposit within 30-60 days. Read the rest of this entry »

Do you have your act together?

Which of these two stories defines your organization?

#1 – I do the work.

I called a store and asked about a replacement glass cover for a kitchen light fixture. I was told that I would have to take a picture of the part and come into the store since they did not have a computer. I am not saying a computer makes or breaks a business. I am saying that the burden was quickly transferred onto my shoulders and what at first appeared as an easy fix was becoming more difficult by the second.

Or this one? Read the rest of this entry »

All Leisure Holidays Ltd is the sales and marketing office in North America for All Leisure Group PLC, a publicly traded company in the United Kingdom under the symbol ALLG. All Leisure Group PLC has six brands under their corporate umbrella, including three escorted tour brands that do not trade outside the UK, as well as three globally marketed cruise brands specializing in discovery cruising: Voyages of Discovery, Swan Hellenic and Hebridean Island Cruises. The three cruise brands are all a part of All Discovery Cruising and are distinct with their own customer profiles and price points. They are each combined in their focus on enrichment and discovery cruising, which is about combining the chance to relax at sea on small ships featuring stylish on-board amenities and hospitality, with the opportunity to discover the world’s greatest sites and cultures in the company of experts. Read the rest of this entry »

Crunching the numbers–Travel agency math

I love this time of year. A chance to get caught up doing things I seemingly never have the time to do. The most important action of evaluating how I did last year, and what revenue I want to earn this year!

I admit; I’ve never been a “numbers” person, so taking the time to do the math to figure out what revenue I need to earn next year, on a weekly basis is scary. But now that I have, it does bring great clarity.

I could never remember the formula until I wrote it down and I will share it with you! Read the rest of this entry »

“But I don’t want to bother people.”

That is the common response I hear when I ask clients why they are not attempting to remain more visible in their marketplace. Read the rest of this entry »

Rental Escapes is a leading luxury villa rental and concierge agency based out of Montreal, Canada. Their website features a curated collection of the world’s finest private villas and estates. Read the rest of this entry »

LeeAnn Roper Cumbow’s career within the world of travel began in 1992 with Northwest Airlink as one of their flight attendants. In 1997, she shifted gears and launched her career with Vacation Express as one of their travel agents. She immediately caught the attention of Vacation Express executives, and in 1998, Cumbow became their Business Development Manager for Memphis.
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Hello! I am Judith White, the owner and founder of White Sand Travel. White Sand Travel is a boutique travel agency that specializes in designing romance travel for busy couples in love who want to experience rich romantic adventures without the stress of planning it themselves. We help them by carefully planning every component of their experience so they do not have to lift a finger but can just show up and have the time of their lives.

My passion for travel and my yearning to experience different cultures fueled my desires to learn more about the travel industry. As my interest increased so did my frustration on my prior job Read the rest of this entry »

Imagine a destination that encompasses everything you could ever want out of a vacation and more. Picture sandy beaches, snowcapped mountains, rolling hills, coastal roadways, aquariums and zoos, historical landmarks, bars and cafes, wineries and vineyards, and abundant wildlife. A destination like this seems almost too good to be true. Think again. Let Down Under Answers take you on an unforgettable journey through one of Australia’s most fascinating and diverse regions: Victoria.

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As Israel’s leading luxury hotel chain, Dan Hotels provides a unique hospitality experience at international standards, with its properties continually ranking in annual listings for the best hotels around the world. Read the rest of this entry »

Labeled as the “richest city in the world” by Fortune Magazine, Abu Dhabi’s rapid development, advanced urbanization, and relatively high income of its population has transformed the city into a cosmopolitan metropolis and a world power. As capital, Abu Dhabi is the center of the United Arab Emirates’ political and industrial activities, as well as the cultural and commercial hub for the country. Read the rest of this entry »