The Psychology of Closing the Sale

You must have done something right, Mr. or Ms. Travel Professional. Your marketing must be working. The prospective client called and asked to meet with you. You chose a great meeting location, maybe your agency office, maybe a coffee shop. You dressed the part, you rehearsed the meeting and prepared well. You made a terrific presentation. Now it’s time to ask for the prospective client’s business. You can feel the tension. Why is closing so difficult?

Because we make it difficult. Is there any possibility shifting from a transactional model to a relationship/consulting model will remove some of the pressure of “the close?”

Read the rest of this entry »

Jump in as we learn about Travel Show Marketing Group, and their place in the travel industry. From tradeshows to Hosted Travel Agent programs, Travel Show Marketing Group does it all.

Travel Show Marketing Group (TravelSMG), an independent event organizer which caters to the B2B leisure travel agency channel, has implemented a number of new initiatives crafted to enhance the overall travel agent and supplier engagement experience, while offering a plethora of unique educational opportunities.

Read the rest of this entry »

3 Social Ad Hacks You May Have Missed

Do you want an easy way to re-connect with past clients?

Do you want to attract potential new clients?

As a busy travel & tourism pro you’re faced with the dilemma of where to spend your precious time and marketing efforts.  Attracting potential new clients and keeping strong relationships with current clients is probably at the top of your to do list, but may often times get buried beneath accounting, phone calls and creating itineraries.

Read the rest of this entry »

Beyond the lens of the news in the Virgin Islands

While catastrophic weather impacts each of our businesses routinely, it is still very easy to sit back and wait for the re-build. Hotels are insured we always say. And they are. We see cherry-picked scenes from the news—sometimes horribly inaccurate (I recall a major network filling a pothole with water after Katrina to make it look like the city was still flooded); yet many times they go for the easy shot. Or maybe it is the only shot available. That begs the question, what lies beyond the lens of the news.

Read the rest of this entry »

Spousal Support

As the writer of this column, I often get “love letters” from readers, usually arguing over my point of view. Keep them coming, there are as many opinions as there are business models – trust me there are a lot!

On one Sunday morning while getting ready to watch our beloved Seattle Seahawks, I received an email from a reader. It was how his spouse, after 2 years of starting his home-based travel business, is still not buying into his dream of doing what he loves more than his day job.

Read the rest of this entry »

Beverage Package Issues for Cruise Lines

Beverage packages seems to be an ongoing issue for cruise lines. They have tried a variety of twists with their beverage packages. Some have tested limiting beverage packages to 15 alcoholic drinks per 24 hour period. Others have tested whether they can allow passengers to purchase packages without requiring other adults in the stateroom to purchases the same package. It just feels like every time we turn around, we’re hearing about some cruise line tinkering with their rules and polices about beverage packages.

And just recently we have received announcements from two different cruise lines.

Read the rest of this entry »

With the overwhelming growth of the ticket industry, the need to feel that you have chosen the right broker has never been greater. Choosing Golden Tickets for your event ticketing needs not only gives you assurance that you made the right choice, but they also have the opportunity to give you ticketing options that are no longer available in the box office, something unique to their process.

Read the rest of this entry »

Mix and Match the Unexpected for a Perfect Result

Following last month’s suggestions for early season February-May garden tours, here are some more but this time for the June-September period.  Putting them together, I’ve been struck by an important thought.

Because your clients are travelling between 3,000-6,000 miles for their customised tour, every itinerary should be spiced up with owner/head gardener visits.  These special touches add a few extra dollars to the overall tour cost but their impact on the quality of the experience is huge and worth every penny.

Read the rest of this entry »

Honing Your Niche

Hi Mary,

Hope you are doing well. We are in south Florida and I’m just getting back to work. I’ve had a lot of time to think and solidify my niche. I would love to know if you have any hosting agencies you would recommend that would/could assist in promoting travel to foodies.

I’m really excited to book travel to areas that offer amazing seaside cafes with must-see views. Thoughts?

I look forward to hearing from you…

Warm Regards,


Culinary Latitudes, LLC


Read the rest of this entry »

Life Is One Big Contradiction

Have you noticed that just about everything you say or do have a flip side?

Example: ‘He who hesitates is lost.’

Flip Side: ‘Haste makes waste.’

Example: ‘The early bird catches the worm.’

Flip side: ‘Failing to plan is planning to fail.’

I could go on and on but you get the point. And here is today’s point.

Yesterday an email escaped from my system and was sent out to the world. How this happened is still a mystery to me. Back came the emails in return…many inferring that they had enough of Marchev’s words of wisdom for a lifetime and they clicked the button which removes them from my list (Opting Out)

Read the rest of this entry »

Central Vietnam is a quite diverse area, with many cities and sites to visit. From outstanding beaches to caves and excellent national parks, Central Vietnam is a destination on the rise. Thanks to Super Value Tours, the supplier sponsor of this article, you won’t miss out on any of the excitement and history during your trip to Central Vietnam.

Read the rest of this entry »

Marco Frank, Trade Manager, VISITFLANDERS


Marco Frank has devoted more than 15 years of his life to the travel industry, working various positions. Currently, he works for VISITFLANDERS as the Trade Manager. An experienced marketing and development leader, Marco Frank knows how to establish a brand and works tirelessly to help show Flanders in the limelight. From marketing to sales, to coding and graphic design, Marco wears many different hats when it comes to responsibility, and his natural love of travel has pushed him forward to succeed in the field. Marco Frank is passionate about Flanders, and after talking with him just a bit you will be too. Read on to find out more about Marco Frank, and VISITFLANDERS.

Read the rest of this entry »

Climb the Coastline in Cornwall with Back-Roads Touring

With a long and magnificent coastline and an incredible history, the county of Cornwall is the perfect slice of the United Kingdom to take a trip to. Complete with activities for all ages that educate on what Cornwall’s past and present, this county should be on everyone’s travel list. Thanks to Back-Roads Touring, the supplier sponsor of this article, you will not miss a moment of what Cornwall has to offer.

Read the rest of this entry »

Follow me on Blogarama