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The voice of the travel agency community

Nurturing Your Inner Sales Person

Many travel agents dislike the word “sales”- our vision of sales and the sales process is jaded and we see it as less than authentic. In fact, many view sales as nothing other than manipulation. As a result, sales is often neglected as a part of the basic training that travel agents take on in their practice. Yet is is possible to understand sales in another context, one of helpful assistance. The best sales people are involved in an effort to meet needs and achieve dreams. Travel consultants who view sales this way approach their clients from a perspective of passion and enthusiasm. The quality of their effort begins on the inside, but it shows outwardly. Read the rest of this entry »



Siena’s age-old buildings mix with open-air cafes and narrow winding streets. The ancient city sits on a hill and its entire historic center is a UNESCO World Heritage Site. Some of Siena’s well-preserved medieval buildings were homes for the city’s aristocratic families. Read the rest of this entry »


ERICA_SCANNELLIIn my 6th grade yearbook, where other kids speculated on their futures as Olympic athletes, fire fighters, and millionaires, my career ambition was to be a Travel Agent. I didn’t re-discover this until recently and, looking back, it seems I was destined for this profession! I loved watching and reading about other people and cultures as a child; as a teen, I took my first international trip to Paris and I was hooked! Read the rest of this entry »


For some inexplicable reason, social media marketing takes the brunt force of a lot of misplaced expectations. In a correctly understood marketing campaign, tactical sales is not primarily the role of social media marketing. Public relations doesn’t make “sales” either, but few would diminish its importance. Complaining about Facebook not making sales is like being upset at your cat for not playing fetch – it’s simply not his job. Read the rest of this entry »


Don’t be a jack-of-all-trades

Face it, running a travel business is difficult. While we all have the passion for travel in our blood (and please do not let that be your main selling point—it does not differentiate you), we all have a specific set of skills with which we are proficient. Usually, and unfortunately, there are many more skills needed to effectively and profitably run a travel business with which we are…shall we say less than proficient.  Read the rest of this entry »


With 2015 now in full swing, what are you doing to promote yourself and your (hopefully) growing luxury travel business? There is so much more to being a successful luxury travel advisor than many people are aware of (as I continue to learn on a daily basis). Read the rest of this entry »



Susan SchafferIf it’s not Ebola, it’s measles, terrorism, Norovirus, or being mugged. Clients seem to be adept at finding something to fear about cruising. And of course stories like the Costa Concordia, or an engine room fire or two, don’t help. This especially seems prevalent among the first time cruisers, or those that have pretty much talked themselves out of cruising, ever. Read the rest of this entry »


Continue your client’s love affair with the UK

Which is a better idea? To book your clients on pre-set departure UK tours or to suffer the slings and arrows of some extra work by creating a tailor made program that matches their interests, time frame and budget—the FIT.

For first and second time visitors, a London-only or a 7-10 night extended tour, will often start a love affair with Britain that will last for years.  Once smitten these soon-to-be anglophiles may well say yes to a proposal that’s based in 2 different hubs for 3-4 nights each.  Read the rest of this entry »


Accredited as the most award-winning river cruise line in the industry, Viking River Cruises provides remarkable value while consistently placing high on competitive rankings, like Condé Nast Traveler’s Gold List, Reader’s Choice and Best Small Ships awards and Travel + Leisure’s World’s Best Awards. Read the rest of this entry »


Being a home based travel agent is not for the faint of heart. Sure we all love to travel. Who doesn’t? But selling travel and traveling are two very different things. At some point, we all question why we continue to do what we are doing especially dealing with price shoppers, tire kickers and the occasional rude, know-it-all client.

I had a successful home based agency in Ohio. However, I was working 60+ hours a week. Afraid of missing a sale, I was always answering the phone and booking travel even on the weekends. Much to the detriment of my family. Read the rest of this entry »


Em* pa* thy: The experiencing as one’s own the feelings of another.

It is important to remember that:

  • People think in different ways.
  • People interpret events in different ways.
  • People give more thought to their words than to your words.

Read the rest of this entry »


At Universal Orlando® Resort you’ll discover two amazing theme parks­, spectacular on-site hotels, unique dining and entertainment, plus much more, all in one convenient location. You can stay in the heart of it all at one of the resort’s uniquely themed on-site hotels, each within walking distance of the theme parks. The hotels offer convenient complimentary transportation to the parks as well. Read the rest of this entry »


Kier MatthewsKier Matthews is the Vice President of Sales at Europe Express, where he is responsible for travel agent sales. Prior to his job at Europe Express, Matthews was a Manager of Member Sales & Service at Virtuoso, the travel industry’s leading luxury travel network. While at Virtuoso, Matthews was an integral part of the network’s social media engagement. He conducted seminars for travel agents and suppliers on how to use social media to grow their business, as well as help establish Virtuoso’s corporate social media policy. Read the rest of this entry »



Who would have known, or even thought, that I would walk away with some valuable lessons learned by serving on jury duty.

At the end of last month I was called to perform my civic duty and appeared at the courthouse for jury duty. I had hoped that I would not be selected and could continue with my normal busy January. Well, that didn’t happen and before the end of the 1st day, I was selected as a juror on a civil case. I’m not going to lie, I really was dreading the rest of the week. Since I was selected, I thought I would make the best of it. It turns out I would witness several “traits” that are key for any service profession to be successful. Read the rest of this entry »


The Australian island state of Tasmania – or “Tassie” as many natives lovingly call it – offers visitors an impressive array of picturesque scenery, famous landmarks, brewery tours and tastings, and waterfront activities. Down Under Answers extends expert insight into the endless amount of activities available year-round.

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Mira BorukhinMira Boroukhin started her travel industry career in 1983, joining Air Canada in New York, where she worked in Sales, ultimately becoming Ticket Office Supervisor. In 1988 Mira decided to go the entrepreneurial way and open her own travel agency near the World Trade Center, Downtown Travel, becoming a leading agency to Europe, especially Eastern Europe. Recognizing her qualities of entrepreneur, several airlines awarded the agency their wholesale contracts to Europe, which allowed her to test the waters in the consolidation business. Read the rest of this entry »


Blending rich history, countless cultural influences, famous innovators in science and literature, and (let’s not forget!) a royal monarchy, England is the epitome of a destination full of wealth. Let Europe Express customize your ideal group trip as you discover what makes this destination so special. Read the rest of this entry »