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getaway-potato
The voice of the travel agency community

Nurturing Your Inner Sales Person

Many travel agents dislike the word “sales”- our vision of sales and the sales process is jaded and we see it as less than authentic. In fact, many view sales as nothing other than manipulation. As a result, sales is often neglected as a part of the basic training that travel agents take on in their practice. Yet is is possible to understand sales in another context, one of helpful assistance. The best sales people are involved in an effort to meet needs and achieve dreams. Travel consultants who view sales this way approach their clients from a perspective of passion and enthusiasm. The quality of their effort begins on the inside, but it shows outwardly. Read the rest of this entry »



Siena’s age-old buildings mix with open-air cafes and narrow winding streets. The ancient city sits on a hill and its entire historic center is a UNESCO World Heritage Site. Some of Siena’s well-preserved medieval buildings were homes for the city’s aristocratic families. Read the rest of this entry »


ERICA_SCANNELLIIn my 6th grade yearbook, where other kids speculated on their futures as Olympic athletes, fire fighters, and millionaires, my career ambition was to be a Travel Agent. I didn’t re-discover this until recently and, looking back, it seems I was destined for this profession! I loved watching and reading about other people and cultures as a child; as a teen, I took my first international trip to Paris and I was hooked! Read the rest of this entry »


For some inexplicable reason, social media marketing takes the brunt force of a lot of misplaced expectations. In a correctly understood marketing campaign, tactical sales is not primarily the role of social media marketing. Public relations doesn’t make “sales” either, but few would diminish its importance. Complaining about Facebook not making sales is like being upset at your cat for not playing fetch – it’s simply not his job. Read the rest of this entry »


Don’t be a jack-of-all-trades

Face it, running a travel business is difficult. While we all have the passion for travel in our blood (and please do not let that be your main selling point—it does not differentiate you), we all have a specific set of skills with which we are proficient. Usually, and unfortunately, there are many more skills needed to effectively and profitably run a travel business with which we are…shall we say less than proficient.  Read the rest of this entry »


With 2015 now in full swing, what are you doing to promote yourself and your (hopefully) growing luxury travel business? There is so much more to being a successful luxury travel advisor than many people are aware of (as I continue to learn on a daily basis). Read the rest of this entry »



Susan SchafferIf it’s not Ebola, it’s measles, terrorism, Norovirus, or being mugged. Clients seem to be adept at finding something to fear about cruising. And of course stories like the Costa Concordia, or an engine room fire or two, don’t help. This especially seems prevalent among the first time cruisers, or those that have pretty much talked themselves out of cruising, ever. Read the rest of this entry »


As I mentioned before, agencies are changing hands in 2015. It may be just the time to get out of, or into the travel industry. There is a huge potential in the industry for successful agencies.

What are the most important things you should know about when planning to sell your agency or planning to buy one?

Based on 24 years of experience in putting buyers and sellers together, I would say that the top most important things to know are… Read the rest of this entry »


With over 25 years of experience, there’s no better way to travel the UK and Europe than with Back-Roads Touring. Their small group and tailor-made tours take you on an intimate journey through exciting destinations, providing unique experiences and guaranteed high-quality accommodation.

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Being a home based travel agent is not for the faint of heart. Sure we all love to travel. Who doesn’t? But selling travel and traveling are two very different things. At some point, we all question why we continue to do what we are doing especially dealing with price shoppers, tire kickers and the occasional rude, know-it-all client.

I had a successful home based agency in Ohio. However, I was working 60+ hours a week. Afraid of missing a sale, I was always answering the phone and booking travel even on the weekends. Much to the detriment of my family. Read the rest of this entry »


I’ll explain in a moment why I call today’s communication The “Seinfeld” Letter. But first …

It was on a Monday when I began reading my latest book on sales titled SNAP Selling by Jill Konrath. I have spoken to Jill a number of times on the phone, and I like her style and personality. I enjoyed her first book titled Selling To Big Companies and was looking forward to reading SNAP Selling. Read the rest of this entry »


At Universal Orlando® Resort you’ll discover two amazing theme parks­, spectacular on-site hotels, unique dining and entertainment, plus much more, all in one convenient location. You can stay in the heart of it all at one of the resort’s uniquely themed on-site hotels, each within walking distance of the theme parks. The hotels offer convenient complimentary transportation to the parks as well. Read the rest of this entry »


Kier MatthewsKier Matthews is the Vice President of Sales at Europe Express, where he is responsible for travel agent sales. Prior to his job at Europe Express, Matthews was a Manager of Member Sales & Service at Virtuoso, the travel industry’s leading luxury travel network. While at Virtuoso, Matthews was an integral part of the network’s social media engagement. He conducted seminars for travel agents and suppliers on how to use social media to grow their business, as well as help establish Virtuoso’s corporate social media policy. Read the rest of this entry »



Did you watch the Super Bowl?  Well, you will no doubt hear all the analysis about the call of the Head Coach for the Seahawks – did he make the right call? Should they have run the ball instead of throwing?  Not making the right call can cost you all that you have worked hard for!

It’s all well and good you think, that’s the Super Bowl but what about my travel business? What Super Bowl plays and travel have to do with each other? Read the rest of this entry »


The Australian island state of Tasmania – or “Tassie” as many natives lovingly call it – offers visitors an impressive array of picturesque scenery, famous landmarks, brewery tours and tastings, and waterfront activities. Down Under Answers extends expert insight into the endless amount of activities available year-round.

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Mira BorukhinMira Boroukhin started her travel industry career in 1983, joining Air Canada in New York, where she worked in Sales, ultimately becoming Ticket Office Supervisor. In 1988 Mira decided to go the entrepreneurial way and open her own travel agency near the World Trade Center, Downtown Travel, becoming a leading agency to Europe, especially Eastern Europe. Recognizing her qualities of entrepreneur, several airlines awarded the agency their wholesale contracts to Europe, which allowed her to test the waters in the consolidation business. Read the rest of this entry »


Lush rainforests, surreal waterfalls, and two of South America’s biggest cultural centers are the basis for an excursion to Iguazu Falls! Located within the Iguazu National Park, this landmark offers several trails and railways with phenomenal views of its 275 individual waterfalls. The diverse wildlife and beauty of the park moved the United Nations Educational, Scientific and Cultural Organization to declare it a World Heritage Site in 1984. Iguazu Falls are the Niagara Falls of South America. Contact Solar Tours to customize your vacation to one of the world’s most charming natural wonders today. Read the rest of this entry »