Cross Marketing Strategies for 2018

Cross marketing refers to the practice of working with a non-competitive retailer to enhance business opportunities for both parties. Any compatible product is a possible theme for cross marketing purposes, and travel presents a great opportunity because of how easily it can be linked to almost any theme.

Retailers make excellent cross marketing partners because they typically do not compete with travel agents and because it is easy to create real value by marketing together. When you pool your client list with that of the retailer, both benefit by leveraging the other’s circle of influence. When the retailer introduces you to his clients, you enjoy the inherent third party endorsement and trust the retailer has established with his own clients. Properly executed, the effect of a strong cross marketing program can be powerful. Read the rest of this entry »

Currently, there are more than 20 ships operating Douro River Cruises, and that number is growing. See our story, Six Reasons Why You Should Do A Douro River Cruise Now. No wonder the Douro’s popularity is soaring. The Douro is a great destination for those wanting to explore Portugal’s natural beauty, its delectable food and wine, and the country’s warm and friendly people.

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Jump in as we learn about Travel Show Marketing Group, and their place in the travel industry. From tradeshows to Hosted Travel Agent programs, Travel Show Marketing Group does it all.

Travel Show Marketing Group (TravelSMG), an independent event organizer which caters to the B2B leisure travel agency channel, has implemented a number of new initiatives crafted to enhance the overall travel agent and supplier engagement experience, while offering a plethora of unique educational opportunities.

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9 Blog Hacks to Save you Time

  1. You’ll have a 20 hour work week with a computer (circa 1989)
  2. A vacuum robot will make your life easier
  3. Blog writing can be easy

Which of these statements is true?

If you chose C, you’re absolutely right!  Whether you LOVE to write and can’t wait to write your next article or if you HATE to write and procrastinate, you’ll find some reassurance and tips here.

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And now…time for a nap

In this “go, go, go” world we live in, it is important to take some time for yourself. Forever (it seems) teachers and professors have been able to take sabbaticals to refresh and renew. They take their time off and relax, and re-educate themselves to be the best they can be for their students when they return. Unfortunately, in our industry few of us have back up agents to carry us for many months; and those that do likely don’t have the cash flow to support that time off. So here’s what we do.

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The Secret of the Wealthy Travel Agent

Since 2016, luxury cruise capacity increased by 45%. In two more years, it will have more than doubled. Brands in the luxury tour and hotel segments are also increasing their offerings at a record pace to meet a growing demand. Yet, according to a survey conducted by a leading travel industry weekly publication, agency focus on selling luxury sales is DOWN 5%! Traditional agencies, over $10 million in sales, are down a whopping 9%!

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Marketing Holiday Cruises

We are in the midst of Hanukkah right now, and Christmas is only a few days away. You might get a last minute call from a client wanting a cruise for the holidays this year, but this isn’t the time to actually market 2017 holiday sailings. However, this is a great time to start marketing to clients about booking their cruises for Hanukkah or Christmas 2018 or even 2019 (some cruise lines have already released their 2019-2020 itineraries for booking).

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Pajama Party

Are you sitting at work in your PJ’s today? There actually is  a “National Wear Your Pajamas to Work Day”! I stumbled upon the official website and it says that originally the “National Wear Your Pajamas to Work Day” was always the day after taxes are due in the United States. Working from home, we are fortunate to have the luxury of celebrating this awesome day any day of the year that we want. This freedom of choice of wardrobe does not stop at working at home in your pajamas, it extends to every aspect of your business.

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We live in a world where we are always plugged in: email, phone calls, social media, and text messages are hard to ignore. Imagine a place where you can unplug from the real world and immerse yourself in the beauty of the nature around you. Thanks to the Colorado Dude & Guest Ranch Association this is an achievable and highly enjoyable experience.

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Maximise Your Cruise Commissions

With the Wave Season just around the corner, here are a few suggestions for pre or post cruise extensions that will increase the profit from Southampton, Dover or Harwich arriving/departing cruises you may be arranging for your clients.

The first and second timers among them will want to spend more time discovering London, but there will be plenty of others for whom a few days in the English countryside will be of real interest. Invest some time in creating a list of anglophile customers and having sold them the cruise that ticks all their boxes, increase your profits by offering them a tailor made add on that achieves the same result.

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I am having some trouble narrowing down my niche.

I wanted to start a travel business because my family and friends are always asking me to help them find affordable airfare and accommodations for various locations.

I think I want to do budget/bargain travel because so many people think that travel has to be expensive. Have you seen anyone specialize in shoulder season travel?

Also, I am big into yoga, wellness, and I’m a mom! Definitely want to add that into something. Can I have a few niches?

Thank you for your time!

Natalia Carden,

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Pick A Target Before Giving It Your Best Shot

Here is another lesson via the PGA…the Professional Golfer’s Association. I think you will connect with the message.

The subject: Luke Donald, professional golfer. Back from a wrist problem and recent surgery.

The place: The CA Golf Championships. Doral Golf & Country Club, Miami, Florida.

The scene: Luke Donald was playing alone with his caddie and his coach in a practice round.

This was a “practice” round.

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Jennifer Stevens is the U.S Senior Trade Marketing Specialist for small-group based tour company G Adventures. With G Adventures Jennifer not only oversees trade media partnerships and agent campaigns, but has also worked hard for the last six years to cultivate relationships with top preferred agencies and consortium accounts. G Adventures’ is currently on the search for agents for the 2018 Ambassadors of Change program, something Jennifer is very excited to talk about. A native Rhode Islander, she has had the opportunity to travel to an array of different locations around the globe. Read on to learn more about G Adventures, Jennifer, and their incredible Ambassadors for Change Program. Read the rest of this entry »

Vice President of Brand Management for Emerald Waterways Lisa Norton has been in the travel industry for years. In her current role for Emerald Waterways, she is responsible for the growth of Emerald Waterways’ footprint in the U.S and Canadian market. She is often on the road meeting with agents to develop and grow relationships for her brand in the travel agent community. Lisa works tirelessly each day to raise awareness for Emerald Waterways while also making relationships and connections with other cultures. To learn more about Lisa Norton and Emerald Waterways, continue on below.

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Explore the Temples of Beijing with Stunning China

If you are looking for a city bountiful with history, independence, and excitement look no further than Beijing. Beijing has many a popular site to explore, with temples and palaces that will leave any visitor wanting to learn more about the city. Thanks to Stunning China, the supplier sponsor for this article, you won’t have to miss any of what Beijing has to offer.

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Culture in Cape Town with South African Airways

The coastal South African city of Cape Town is a breathtaking destination complete with a rich blend of cuisines, and no shortage of activities and heritage sites. Capital of the Western Cape province, Cape Town should be next on your travels list. With an array of flight options thanks to South African Airways, the supplier sponsor of this article, a trip to Cape Town is within your reach.

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