Just 6 more weeks and 2018 is here. I like both endings and beginnings, the opportunity to evaluate how the year has gone and the opportunity to plan for the next. I’m hoping you have begun to work on a business plan for next year. If you need a bit of help, here is an article abstracted from a new project Anita Pagliasso and I have undertaken at Travel Professional Academy. It will help you get a real jump on writing a business plan.
Keep in mind as we build your business plan that marketing has two fundamental objectives:
- the retention of existing clients; and,
- the acquisition of new clients.
Your existing clients are your base and represent your steady income. New clients represent growth and replace clients you may lose or fire along the way. Whatever steps we take in building a plan, we will want to ensure that we are acting to either retain desirable existing clients or acquire desirable new ones.
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