That sound you hear is time passing. Things are winding down, and there are less than six weeks left in 2014. Whatever has happened during the year, you can make 2015 more productive by gearing up for the creation of a business plan. An important part of every business plan, and a good start at generating the appropriate mindset, is a marketing calendar. Too few travel consultants incorporate the use of a marketing calendar in their practice. Yet, without a marketing calendar, many opportunities for strong marketing efforts slip by either unnoticed or weakly implemented.
Effective marketing drives sales. Period. But to be effective over the long term, marketing cannot be haphazard or random. Planning a marketing strategy with a calendar in front of you will ensure firstly that you are incorporating a variety of marketing efforts into your plan and secondly that you are doing so in synch with your clients’ own planning. Read the rest of this entry »
In my 6th grade yearbook, where other kids speculated on their futures as Olympic athletes, fire fighters, and millionaires, my career ambition was to be a Travel Agent. I didn’t re-discover this until recently and, looking back, it seems I was destined for this profession! I loved watching and reading about other people and cultures as a child; as a teen, I took my first international trip to Paris and I was hooked! Read the rest of this entry »
Wouldn’t it be nice if owning a business came with a foolproof owner’s manual? Just imagine being able to turn to “chapter 5″ when something went awry and the manual would tell you exactly how to get back on track. Well, wake up, no such manual exists; however, I can give you a single, two-word, tip that might prevent 99% of the mistakes you might make. Read the rest of this entry »
Rich is the Marine Operations Manager at G Adventures. Having worked with the tour operator’s marine programs since 2006, he has had the opportunity to visit some of the world’s most remote and beautiful destinations, almost always by boat. Rich brings a mix of field experience and passion for wildlife, remote destinations and shipping that help G Adventures create life-changing experiences. In addition to the tour operator’s Toronto headquarters, Rich has spent time working in the Antarctic and South East Asia.
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I have found that Thanksgiving is a perfect time to spend some time reflecting on all the things for which I have to be thankful. I always start with the fact that I am still enjoying good health. This has become even more important now that I am in my early 70s. Then I reflect on how wonderful it was that I have such a great lady in my life–someone that enjoys cruising as much as I do. This also seems more important now that we have more time to get away on cruises. I still find a way to justify my cruises as part of my continuing travel education, as I can come back and share my experiences with the travel agents that use my agent mentoring program. Read the rest of this entry »
With over 80 years of industry experience, SITA World Tours has built an excellent reputation in the world of luxury travel as the preferred Tour Operator for exotic destinations. By partnering with travel agents and offering customized opportunities, SITA has delivered the comprehensive services and values that luxury travelers appreciate. Read the rest of this entry »
When I started my business in November 2005 I didn’t really have much of a plan. I had a lot of hope, ambition, and education, but no real work experience in the industry, and wasn’t exactly sure of where I was headed.
When I look back at the last nine years, I’ve had a lot of successes and a handful of failures as well. Here are a few things I’ve learned along the way: Read the rest of this entry »
Developing and marketing a niche area of expertise is one of the best possible ways to differentiate your travel practice from the competition. As an expert in a particular theme or destination, you can quickly establish your travel agency as the only reasonable resource to which consumers should turn when considering travel in your niche venue.
Niche marketing is a way of helping you focus on locating new clients, not a set of restrictions on your business offerings. Niche marketing is not necessarily about gearing your entire business Read the rest of this entry »
Draped in Mayan heritage with acres of unspoiled coastal land, Costa Maya is filled with rich, cultural influence and vast, natural beauty. Part of the Mexican Caribbean, Costa Maya has the highest concentration of Mayan archaeological sites and the largest Mayan population in Mexico. Follow the footprints that lead you into the historical past that make up this spectacular city! Read the rest of this entry »
Joe Maloney began his career in the travel industry in the late 80s, working as a Tour Director throughout the USA, Canada, and Europe. He transitioned into travel sales and marketing in the mid-90s, and has been involved in developing sales through various channels ever since. Read the rest of this entry »
Sometimes it is frustrating that people do not understand that our work involves traveling and working; not traveling and vacationing. It happens all the time; and for me, just last month.
I went to the Feria De Turismo Cultural Mexico (Cultural Tourism Fair in Mexico) in October. It was a last minute decision, but I was so glad I got the opportunity to attend. It was my first visit to San Miguel and it was fantastic! Read the rest of this entry »
Previously known as Bombay, Mumbai is the commercial capital of India and the most eclectic and cosmopolitan city in the region. Over the years, Mumbai has transformed itself into a thriving, diverse metropolis capturing the many faces that make up today’s India. The old coupled with the dynamic new are reflected throughout the city, yet, the heart of Mumbai remains immersed in Indian customs, values, and traditions.
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With so many nicknames, like “Daughter of the Baltic” and “miniature St. Petersburg”, it is hard to imagine one place could account for such a variety of traits and characteristics. Founded in 1550, Helsinki, Finland has developed into a thriving modern city and a major European destination, offering tourists rich history, a variety of culture, and beautiful landscapes. Read the rest of this entry »
Labeled as the “richest city in the world” by Fortune Magazine, Abu Dhabi’s rapid development, advanced urbanization, and relatively high income of its population has transformed the city into a cosmopolitan metropolis and a world power. As capital, Abu Dhabi is the center of the United Arab Emirates’ political and industrial activities, as well as the cultural and commercial hub for the country. Read the rest of this entry »