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What type of formal sales and marketing training have you undertaken? If you look at most professions, the sales people are continually taking sales courses on a regular basis. In travel, however, sales and marketing often take a back seat to destination courses and product knowledge. Too seldom do you see real sales and marketing training in our industry.  Even at industry trade shows, “sales seminars” usually end up being more product knowledge in disguise. How important do you think formal training in sales and marketing is and how have you invested in it in the past? Read the rest of this entry »


In Germany, Crystal River Cruises welcomed Crystal Bach to its award-winning fleet. The luxury river ship, the first of four “Rhine Class” ships set to sail the rivers of Europe, was delivered to Crystal by MV WERFTEN during the official handover ceremony in Wismar, Germany. In attendance to witness the occasion were Crystal’s CEO and president, Edie Rodriguez and several local dignitaries.

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Jump in as we learn about Travel Show Marketing Group, and their place in the travel industry. From tradeshows to Hosted Travel Agent programs, Travel Show Marketing Group does it all.

Travel Show Marketing Group (TravelSMG), an independent event organizer which caters to the B2B leisure travel agency channel, has implemented a number of new initiatives crafted to enhance the overall travel agent and supplier engagement experience, while offering a plethora of unique educational opportunities.

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Remember when it was easy enough to snap a photo on a fam trip and use it in your next newsletter?

Remember when you had to spend huge dollars to buy an image to use in a newspaper ad?

Remember when… back in the ‘good ol’ days’ of travel marketing there were only a few sources for images and only a few reasons to use them.

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PLEASE SEE UPDATE AT BOTTOM OF ARTICLE

A few weeks ago, I wrote a column on “fake news” in the travel industry. The media had resurrected a story about a tragic death in Mexico of a young woman who was found dead in a resort swimming pool. The story came to light for a second time because a lawsuit was filed. There was rampant speculation about the cause and one of the causative actions was leaning towards the resort utilizing tainted liquor. Not so fast! Read the rest of this entry »


The Deadliest Sales Mistake

How to Stop Making the Most Glaring Error in Salesmanship

I know what you’re thinking! How can I isolate (hands-down) the single most glaring error a professional can make in the field of salesmanship? You are probably thinking about the myriad of possibilities to choose from. These include, but are not limited to lack of follow up, talking too much, inconsistent communications, failure to listen and a hundred more sales-related glitches, as well as more personality-based business killing turn-offs.

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Norwegian Bliss has been available to book for some time now, although the ship does not start sailing until Spring 2018. As consumers and travel agents alike wait in anticipation, Norwegian Cruise Line (NCL) occasionally releases more information about the ship, and its innovations. This week saw Norwegian releasing more information about firsts at sea, such as laser tag and the largest race track at sea.

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Walking Reykjavik: The Viking Trail

With a small and compact city center, meandering coastline and lots of parks, the Icelandic capital is ready-made for walking. Here’s the first of our favorite urban hikes, what we like to call the Viking Trail.

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Xiamen Airlines is not only the first airline operated in the course of modern enterprise in China, but a company that genuinely cares about the comfort and well being of both their customers and their employees. Their mission is to contribute to society, while creating loyal customers and employees in the process. For your Chinese air travels, look no further than Xiamen Airlines.

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Manchester, A Capital City of Culture

The recent appalling terrorism atrocity in Manchester has inspired me to increase my efforts to heighten awareness of this user-friendly northern gateway which is more accessible than ever before with non-stop flights from Atlanta, Boston, Chicago, Newark, New York JFK, Philadelphia, San Francisco and Washington D.C

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That is the message I would like you to toss your way today. Less is more.

These three words are particularly poignant when it comes to promoting your company. Let’s face it, what the world does not need more of is information. We have lots of information on every single subject known to man. Yelling louder in the direction of your prospect is not the answer. When people are ready to buy, they will buy and not until.

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On the west bank of the Li River you will find Guilin, a prefecture-level city in the northeast of China’s Guangxi Zhuang Autonomous Region. Guilin, which means “Forest of Sweet Osmanthus,” is one of China’s most popular destinations thanks to the uniquely spectacular sites and the vivacious dining and shopping scene. Guilin is a place that should be experienced by all. Thanks to Super Value Tours, the sponsor supplier of this article, you won’t miss a moment of what Guilin has to offer.

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katrina

Hailing from Auckland, New Zealand, Katrina Roberts is one of the top performing travel agents for Cook Travel, a boutique travel consultancy that specializes in Business and First Class travel. Having spent the last 16 years in New York City, Katrina handles business and first class travel for large scale corporations, law firms and advertising agencies, both in New York and in New Zealand, and even the travel of various celebrities; from Nick Cannon to Paula Abdul. She got her start as a travel agent fresh out of tourism school, which led to her spending the last 14 years specializing in travel to the South Pacific as an International Tour Leader with Cook Travel.

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Athens is a city full of magnificent architectural accomplishments and culture; with some of the most incredible structural feats as well as breathtaking views, Athens is a place that everyone should see in their lifetime. Thanks to ShoreTrips, the sponsor supplier for this article, you won’t miss a minute of ancient Athens.

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From art lovers to history buffs, Antwerp has something for everyone. With beautiful Renaissance and Gothic-style buildings, famous Flemish art, and the oldest animal park in Belgium, Antwerp is a charming place to blend the past with the present. Thanks to VISITFLANDERS, the supplier sponsor for this article, you will not miss a moment of Antwerp’s exciting activities.

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Nestled between Southeast Europe, Central Europe, and the Mediterranean you will find Croatia, a sovereign state covering over 21,000 square miles of space. Due to its location, many factors influence the culture of Croatia; this makes it quite a unique destination to take a vacation. Thanks to G Adventures, the supplier sponsor for this article, make your Croatian vacation dreams a reality.

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