That sound you hear is time passing. Things are winding down, and there are less than four months left in 2017. Whatever has happened during the  year, you can make 2018 more productive by gearing up for the creation of  a business plan. An important part of every business plan, and a good start at generating the appropriate mindset,  is a marketing calendar. Too few travel consultants incorporate the use of a marketing calendar in their practice. Yet, without a marketing calendar, many opportunities for strong marketing efforts slip by either unnoticed or weakly implemented.

Effective marketing drives sales. Period. But to be effective over the long term, marketing cannot be haphazard or random. Planning a marketing strategy with a calendar in front of you will ensure firstly that you are incorporating a variety of marketing efforts into your plan and secondly that you are doing so in synch with your clients’ own planning. Read the rest of this entry »

The Normandy region is renown for its beauty, its palatable flavors, its gorgeous countryside and the D-Day Landing Beaches. Bookended by Paris, a cruise along the Seine speaks to the sublime pleasures of exploring a narrow ribbon of river that inspired a handful of French Impressionists and that continues to inspire Francophiles today. Check out our feature video.

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Jump in as we learn about Travel Show Marketing Group, and their place in the travel industry. From tradeshows to Hosted Travel Agent programs, Travel Show Marketing Group does it all.

Travel Show Marketing Group (TravelSMG), an independent event organizer which caters to the B2B leisure travel agency channel, has implemented a number of new initiatives crafted to enhance the overall travel agent and supplier engagement experience, while offering a plethora of unique educational opportunities.

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Does your day start like this?

  • Ohh, look at this cool photo on my social feed
  • Yikes, I should really get more photos on my sites & grow my social fan base
  • Wow, this is an amazing video. How did they do that?
  • Hmmm…I guess it’s time to think about changing my cover photo again.
  • I should look to see what’s popular and create an image.
  • Ah, look at the time, I’ve got to jump onto that client call now.

Sometimes it may feel like there are so many things on that ‘to-do’ and ‘want to do’ list that it’s impossible to know where to start.

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Last week, I was reminiscing about my younger days bartending in Philadelphia, and I could not help but smile about the antics of an old friend whose energy and verve (some might say nerve)  literally knew no bounds. The guy was the life of the party. He was never down. He never took no for an answer And everyone always wanted to be with or near him. As a result, he is an incredibly successful businessman, writer, speaker, and entrepreneur. Pat Croce started his career as a physical therapist for the Philadelphia Flyers and eventually ended up owning the Philadelphia 76ers and taking them to the NBA finals in 2001. Since then, he has moved on from one success to the next and is now happily retired. Read the rest of this entry »

Make The Call!

There’s no time like the present to reach out to a client with a phone call.

There’s an old saying that reminds us, “If it could be said, it probably already has been said.” You would probably be wise if you didn’t quote me word for word, but regardless of the exact phrasing, the message is worth repeating. Most worthwhile stuff has already been said, done, talked about, initiated, tried, imitated and implemented. Most worthwhile stuff has also been forgotten, ignored, glossed over and replaced by some not-so-good stuff.

This is especially true for words of wisdom when they’re directed at the sales and marketing front. Everything worth saying has already been said, but there’s more to the story.

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In the chaos of hurricanes over the past few weeks, other cruise news has gone unnoticed. So let’s take a break from Hurricanes Harvey through Maria, and look at the latest improvements rolled out in Espresso, the booking engine used by Royal Caribbean, Celebrity, and Azamara.

Previous Espresso enhancements rolled out earlier this year included the ability to redeem group amenity points online, along with other group management enhancements. The newest enhancements rolled out last month are a mix of improvements.

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Saving Wildlife: What’s In It For Humans?

“Saving wild places through travel” is our vision statement at Emerging Destinations. A recent article that we came across channels that philosophy and we wanted to share.

Why should people care about wildlife? BBC poses that critical question in an article by Michael Marshall on the British news service’s global website — What is the Point of Saving Endangered Species?

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If you are in search a variety of rental options fitted to an array of different needs, look no further than Enterprise Holdings. The company’s three different brands, Enterprise, National, and Alamo continually rank highest in customer satisfaction. Each of these three brands serves a different walk of life, making Enterprise Holdings dramatically versatile and all-encompassing. With a philosophy of “Take care of customers and employees first, and the growth and profits will follow,” Enterprise Holdings is a company that values what it has, and takes pride in what it can provide to their customers.

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Manchester, A Capital City of Culture

The recent appalling terrorism atrocity in Manchester has inspired me to increase my efforts to heighten awareness of this user-friendly northern gateway which is more accessible than ever before with non-stop flights from Atlanta, Boston, Chicago, Newark, New York JFK, Philadelphia, San Francisco and Washington D.C

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Play Like You Are 80!

A few years back Wayne Chrebet called it a career after playing eleven years with the NFL’s New York Jets. So what’s the big deal?

Well, Wayne had no business playing in a game which happens to be our closest representative of legalized violence. For you arm chair Monday-morning quarterbacks and wives or girlfriends of these same wanna-bees, I understand you may take exception to my heartfelt feelings. I happen to know “a thing or two” about the game. It got me to college on a free pass, and then was responsible for breaking an ankle and separating a collar bone in lieu of payment.

Yes my friends, football is a contact sport. A lot like selling.

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Ranking as one of the most beautiful cities in China, Hangzhou is a place where inspiration thrives and ancient culture intertwines with the present day. The breathtaking imagery of the city is reason alone enough to visit. Thanks to Stunning China, the supplier sponsor of this article, you will not miss your chance to see the many gardens and temples of Hangzhou.

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Roy Liao is the Vice President of Product Development for wholesale tour design company Super Value Tours, which is based out of Los Angeles, California. Roy’s passion for travel and his family roots as the child of immigrant parents from Taiwan are just a few of the many things that help Roy find and share the best parts of many destinations throughout Asia. Raised in the United States, Roy Liao takes pride in Super Value Tours’ ability to design tours in a different way so that the travelers can have the best experience possible. Roy and Super Value Tours take into account things such as language and cultural barriers when designing their tours. Not only is Roy great at finding the best of each location for Super Value Tours’ travelers, but as a foodie he knows where the best eats are.

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The island of Grenada is a Caribbean paradise, full of rich spices and plant life as well as history. From waterfalls and bountiful beaches, to underwater art Grenada is a destination perfect for a getaway from the hustle and bustle of everyday life. Thanks to ShoreTrips, the supplier sponsor of this article, you won’t have a problem finding something exciting to do in Grenada.

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Rochelle Turner is the Director of Research for the World Travel & Tourism Council, the only global body that brings together all of the major players in the Travel & Tourism sector. From airlines and hotels, to tour companies and technology, WTTC brings everything together. Rochelle is responsible for the design and execution of the research that lays the foundation for the World Travel & Tourism Council. She has spent her whole career in consumer and market research within the tourism sector, and Rochelle holds a MSc in Tourism Management from the University of Surrey as well as a LLDip from the College of Law, UK. Continue on to learn about the World Travel & Tourism Council, and what they are doing in the travel industry. Read the rest of this entry »

Iguazu Falls is the largest waterfalls system found in the world. Though the Iguazu river flows mainly through Brazil, over 80% of the falls are located in Argentine Province of Misiones. With a name consisting of the Guarani or Tupi words for “big” and “water” Iguazu Falls is a sight to see and an area to be explored if given the opportunity to do so. Thanks to Aerolíneas Argentinas you won’t miss a second of rushing water at Iguazu Falls. Read the rest of this entry »

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