TravelResearchOnline.com Blog

There are times when it pays to think…differently. Just because your were taught that travel consulting is done a certain way, or just because one travel ad looks like another, doesn’t mean that is the way things have to be. Just because you have done things in a set way for the last three years, or twenty, does not mean it is still a good idea. In fact, there are plenty of times it pays to buck tradition. Right now, in a period where conventional thinking seems mired down, is a good time to start.

Tradition would have said that all travel agents belong in an office behind a computer screen. Tradition would have said that a travel agent’s services are free. Tradition said that travel agents worked for the suppliers and not for their clients. Sometimes breaking the mold, challenging the idea of how travel consulting should take place, or what services should be offered to clients or which niche markets are profitable is a good idea.

Challenge yourself. Look at the way you have historically worked with your clients. Look at the product to which you have exposed them. Examine the places where you meet with clients or the media you use to marketing your services. Look at your channels of distribution. Shake everything up. Fire yourself! Then re-hire yourself to come in and clean house, to do things in a new, better fashion where it’s needed. Do not accept the limitations of the past just because “that’s the way it’s always been done.”

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