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When do I start?

Do you ever get tired of hearing yourself talk? I know I do. And talking is the way I make my living. Today’s train of thought may be a bit convoluted, but stick with me, follow along, and it will become clear at the end. I promise!

Assume for the moment you are looking for a job. I can guarantee that your resume looks like every other resume that has been submitted. The secret to winning that job is to package yourself as something different–something special–something unique. Take a risk. Stand out from everyone else in the rank and file. Don’t be just another applicant.

As a hungry travel agent, I presume you are looking for new business. Here’s your harsh dose of reality–every travel agent in the country looks, sounds and acts the same. Your job is to be the new job candidate. Are you following me?

People looking at resumes know that a candidate will not fill it with lousy references or failed experiences. The people looking at the resume know that most of it is mostly fluff and little to no substance. If I were reviewing resumes, I would simply look the candidate in the eye and say, “let’s skip the glowing puffery and cut right to the chase. Why should I hire you?”

Makes sense, doesn’t it? Now, back to your agency. The travel world is full of “me-too only better, faster and cheaper” options. How refreshing would it be to you as a consumer if a service provider (any service) looked you directly in the eye and told you what they could do for you, with words you could understand. I bet it might just get your attention…and your business.

Job Resume Example

Name: Mike Marchev

Contributions to your organization:

  1. I will be at work every single day on time.
  2. I will be at work presentable and alert.
  3. I will be coachable, and do what needs doing.

When do I start?

Travel Resume Example

Name: Mike Marchev

Contribution to your travel plans:

  1. We will answer the phone in a timely manner.
  2. We will research and deliver the appropriate options in a timely fashion.
  3. We will provide you with a sincere, honest and clear recommendation based on the information shared with us.
  4. We will call you back in a timely fashion and do what we say we will do.
  5. We will make doing business with us fun, stress-free and easy.

When do we start?

Your prospects and customers are not morons. All they want is to find somebody they can trust and rely on who is professional enough to get the job done.

Let’s cut out the rhetoric and the fluff. Let’s get right to the bottom line. When do you start?

Mike’s Inner Circle: Join my Inner Circle for 2012 and I will help you find the magic. Allow me to look over your shoulder and I will help you (1) Sleep better at night, (2) have more fun growing your business, and (3) put more money in your bank account. Ask for details … mike@mikemarchev.com

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