Here are three questions to ask yourself:
- “How Can I Add More Value To My Relationships?”
- “What Makes Me Different?”
- “How Can I Get and Keep My Client’s Attention?”
The answer consists of only seven words, and I figured out the answer after witnessing two recent events.
Several months ago, I was at a trade show where I met a man–it wasn’t in the travel industry, but that doesn’t matter. After swapping business cards I told him that I would be getting back to him. When I called him the next morning, he was floored.
“I never thought in a million years you would actually follow through. I thought your words were the typical sales chatter …. meaningless.”
What did I do that was so exceptional? I called the guy back like I said I would.
The second incident was a bit more taxing. I answered the telephone when I heard it ringing.
When I did, the voice on the other end quickly said, “So you actually do what you say you do. You do answer your own phone.”
I remember saying to myself, “You must be kidding?”
In fact, as I look around various industries, these two fundamental customer service actions have become remarkably non-existent. And I am here to tell you, it is a very big deal.
I started this column with three questions. The answer to each of them is the same–seven very small words:
Do what you say you will do.
Simple? Yes.
Profound? Absolutely.
But, you likely will find this to be easier said than done; but it is very much worth the effort.
Starting this week, and until the end of time, do what you say you are going to do. Deal?
