The Psychology of Travel Consulting – Staying Vital | TravelResearchOnline


The Psychology of Travel Consulting – Staying Vital

How do you inspire yourself? What do you do daily to stay fresh, and to maintain the energy and resilience necessary to communicate your passion for working with clients? In the event you sometimes have to pull yourself out of bed to face the day, let’s dedicate a few moments to the task of inspiring the most important person in your company – you.

Most of us experience a degree of stress in our work. Some stress is beneficial as it motivates us to stay involved in our daily tasks. But too much stress has the opposite effect of immobilizing us. Excess stress occurs when you perceive  the demands on you exceed your resources. There is too much work, too many calls, too little of you to go around. Situations like this are demoralizing and certainly not conducive to a good work environment. Stress can also result from a feeling that no growth is occurring in your personal and professional life. If the status quo is not where you want to be, and it’s getting difficult to see the horizon, you can feel uninspired and tepid in your motivations and work with clients.

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The good news is the maladies we are describing are 100% in your control. It is too easy to begin thinking in victim-like terms about our work environment. You can, in fact, take steps to inspire yourself both in the long-term and daily to develop the mental attitude necessary to effectively promote yourself to clients and to communicate with them on a level that will infuse your relationships with positive energy.

Creative thinking requires raw material. If you find yourself in need of fresh ideas or a new perspective in your travel practice, one of the best ways to generate intuitive insight is to browse through magazines, the internet or even stock photography at random. As ideas, images and unrelated concepts enter your mind from these sources, you will be surprised at your capability to relate them to your own situation.

When short on marketing ideas, many will run straight for the business section of the nearest  bookstore. Certainly every business person should know and understand the basic marketing principles and the standard techniques of telling their story and cultivating a clientele. However, remember too: every business person in your community is reading those same books. That is why so much marketing activity looks the same and too often lacks an essential ingredient – personality.

Reading is a great way to stimulate the creative “right side” of your brain to help develop new energy. Magazines often represent the work product of some of the best and brightest minds. The millions of dollars companies spend in articles and advertising creative can give you  ideas of your own. Subscribe to or read as many magazines not related to travel as you possibly can. Make the topics diverse, but of some interest to you and seated in popular culture. Oprah, Men’s Journal, Photography, Popular Mechanics, Cosmopolitan….whatever you can handle.

Another technique is to browse sites on the internet that you might otherwise not ordinarily visit using a tool like StumbleUpon. The web sites you will uncover each have a readership and a core demographic that may be very different from your own. You will expose yourself to new perspectives, concepts and ways of thinking that will serve to move you from your own settled ways of thinking.

Not all productive activity looks like work. Sometimes it involves feeding your mind the raw material it needs to stay refreshed and healthy.

You are not here merely to make a living. You are here in order to enable the world to live more amply, with greater vision, with a finer spirit of hope and achievement. You are here to enrich the world, and you impoverish yourself if you forget the errand.”Woodrow Wilson

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