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Be contrarian: stop trying to sell

“No Worries” is an Australian phrase that defines a philosophy worth investigating. Unlike Americans, Aussies don’t appear to be “selling” all the time. They are more laid back. They seem to allow relationships to develop based on simple communication. This approach is refreshing indeed.

Few people enjoy the idea of “being sold.” A key step toward becoming more successful in sales is to adopt a contrarian approach to selling. Once you manage to pull this off, you will find yourself in a more natural and comfortable position …. and you will become more pleasant to be around. Your words will not only be heard but your recommendations will be considered. Once you approach sales from this non-threatening angle, your success has a better chance.

What is this contrarian approach?

Four words say it all–STOP TRYING TO SELL!

Notice I didn’t say stop calling people, or meeting people, or questioning people, or listening to what people have to say. I didn’t say stop seeking opportunities to be of service or to stop fine-tuning your presentation. I didn’t say stop writing to prospects or sending newsletters, postcards or press releases. I didn’t say stop attending trade shows, seminars, workshops or conferences.

I didn’t say stop subscribing to trade papers, magazines or bulletins. I didn’t suggest that you sleep late or watch TV until four in the morning.

I simply recommended that you STOP TRYING TO SELL.

Stop trying to sell this week. You will soon experience the wonderful feeling that comes when more people buy.

Mike Marchev is a non-linear thinker who makes his living shooting from the  hip. Wanna know more?  Send me an email … mike@mikemarchev.com

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