I’ve met a large number of new entrants into our industry lately. Certainly the economy has vastly improved and the time seems right to take on some new challenges. Training, study and good working relationships make better business people of us all and recently there is a proliferation of organizations and coaches offering their services. We periodically need to be reminded to operate leaner, smarter, to market harder, to take more seriously every minute we have allocated to us. In both good times and bad we face obstacles, but I do agree with the adage “what doesn’t kill us makes us stronger.”
Regardless of where you are in your career arc, however, there are always obstacles and challenges. So if you are surviving, hang in there. If you will keep your eyes on the road ahead, TRO has your back. We are going to continue to introduce innovations like our destination guides for your use as well as videos like the one below. We are really proud of our new Where2TravelNext programs for travel professionals, and we promise to continually be on the lookout for new ways to assist you in your marketing efforts.
But just as importantly…..
Keep fighting. Trim down and invest in marketing. Recognize the difficulties, but keep yourself focused on coming through your trials intact. The best will survive, they always do. The industry will look very different two years from now than currently, but that is a good thing. Adapt with it. Get smart. You can survive if you don’t quit. Fight. Don’t give in. Last man standing wins.
Read and study everything about marketing, sales and customer service you can find. But don’t accept any dogma from “experts”, including TRO, unless it you think it through and it makes absolute sense to you. Here is one of my favorite quotes. It is often attributed to one philosopher or another:
“Believe nothing, no matter where you read it, no matter if I have said it, unless it agrees with your own reason and common sense.”
That, friend, is good advice. Ultimately, your survival is up to you. Bring all your faculties into play. Listen to the advice, and then decide based on what works. A chorus of experts is herding business people in a dozen directions right now – Twitter, Facebook, Network Marketing, YouTube. Ok. Maybe. But if I were you then you’d be me (thanks to Jim Carey) and we would both be doubting the continual elevation of social media marketing over tried and true local community networking and social marketing where it really counts – in your own physical neighborhood. Both have their place, but you must decide where your time is best spent.
Buckle down, get back to basics, that’s my advice, always. Or don’t. But decide – for yourself. Then develop a plan and push on it like your survival depended on it – because it does.