Have you ever stopped to wonder why multi-millionaire entertainers and business people take the time to sit down with Jay Leno or David Letterman for a few minutes? Their paycheck for doing so is probably less than what they paid for lunch that day. So why does every celebrity you can think of try to get themselves booked on talk shows? The reason they want their faces on the airwaves is simple.
They realize that regardless of who they are and what they have managed to achieve, once they are out of the public’s sight, they are out of the public’s mind.
Visibility, my friends, is the fundamental that leads to credibility. And credibility leads to trust, which leads to success. The more you see someone, the easier it is to believe him or her, and eventually trust them. Therefore it makes sense to begin identifying ways for you to become more visible.
Whether you own a business or work in the mailroom, it is in your best interest to develop and enhance your visibility. Becoming more visible is a strategy that will pay attractive dividends when pursued properly. Becoming visible does not mean you have to yell from the rooftops, “Look at me, I’m a big shot!” I’m not talking about bragging: I’m talking about letting the right people know that you are alive, well, and in a position to contribute to the good of the company. If you have the ability to contribute, you owe it to people to let them know about it.
I am not suggesting that it is in your best interest to knock Tom Cruise or Halle Berry off the front pages of People Magazine. Neither Tom nor Halle look over their shoulder to see if I am gaining ground on them. I am recommending that you attempt to position yourself as a knowledgeable, capable, sincere, fun-loving person worth knowing and worth listening to. When executed properly, you will not only be developing an attractive career path, you will be putting a bounce back in your step while having more fun each day.
Women are generally not as good at this as they need to be. The reason being that from childhood, they are taught that it is not lady-like to brag, appear conceited, or appear self-serving. Ladies, GET OVER IT!
If you do not tell me how good you are and why it is in my best interest to know you, who is going to do it for you? Perhaps it is time for you to become your own personal press agent. Your career and your future lifestyle are counting on you.
For lack of a better term, you can think of this project as becoming “slightly famous.” When properly performed, people will recognize your name as “the real deal.” They will come to respect your position in the industry and the overall knowledge you have on a particular subject. They will think of you as a true professional, and believe you to be sincere and forthcoming.
This won’t happen by accident. No, it is not difficult, but it does involve some focused effort on your part. So how does one achieve “famous” stature? There are lots of ways to become more visible, or even “slightly famous.” They all involve spreading meaningful information to as many people in your targeted audience as possible with a high degree of credibility.
The easiest and fastest way to achieve this goal is to leverage your message through people who are in position to spread your “fame” to hundreds, if not thousands, of others.
The three media outlets that come to mind when it comes to “spreading the word” are (1) local radio, (2) print, and (3) the spoken word in the form of a speech or group presentation. But before throwing up your hands in surrender, let me remind you that radio, print media, and meeting planners are in constant search for people with something of value to share with their audiences.
They need you. They want you. They just may not know about you. Your job is to find them, introduce yourself, and present your case in a simple, straightforward fashion. No stress. No strain. Just you being who you are.
“How does one manage to get on a radio program?”
“How does one manage to get an article in print?”
“How does one manage to get asked to speak at a meeting?”
You ask. No, I am not trying to be cute or facetious. It is amazing what can happen if you just ask.
If you have something to say and you feel you have value to share, then I say go for it. It will enhance your visibility and credibility while positioning you as a slightly famous individual worth knowing.
Your goal should be both modest and practical. Write one article and try to book an appearance on one radio show. Write a letter to a local trade association and offer your speaking services. Celebrities write and talk about their subject matter. So, if you want to achieve celebrity status, it is time you do something about it.
Here is a five-step sure-shot celebrity-status launch program.
Step 1: Draft and polish your message.
Step 2: Ask for a platform to share your message.
Step 3: Package your message.
Step 4: Distribute your message from A – Z on your Rolodex.
Step 5: Draft a follow-up messages.
A quick way to establish a presence in your industry or company is to run up and down your street or corridor with a sandwich board strapped across your back offering a special deal to whomever you come in contact with. I do not particularly endorse this strategy. It certainly satisfies the “visibility” requirement but I would rather you go the speaking, writing, or radio interview route, as it will serve you better over the long haul.
When you are out of sight, you are out of mind. It is time that you begin devising a strategy to stay visible and remain visible for as long as possible. Someone has to write it. Someone has to say it. Someone has to comment on it. Who better than you?
Mike Marchev is the author of the sales book titled Become The Exception and is a popular speaker at industry events. You can receive a complimentary copy of his Special Report titled “Your 12-Word Marketing Plan.” Email Mike and put the number “12” in the subject box. Also, ask about his 3rd Annual Training Cruise coming in November. Mike@MikeMarchev.com.