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“I Know” Are My Two Least Favorite Words

If you are over the age of 35 and happen to have children, nephews, or neighbors over the age of 10, you know exactly what I am about to say. Young people seem to “know” just about everything. This trait, I am sad to say, is not limited to just young people. For my money, there are too many adults who seem to “know” everything they need to know.

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But knowing and doing are two entirely different things.

They know what to do, what to say, what to think, what to try, what not to say, what not to do, what not to think. It appears that “they know.”

A few weeks back I suggested to those who registered for my weekly marketing message to send a single “thank-you” card to somebody (anybody) in their personal universe. Just one. You guessed it. Virtually everybody responded with a the two word phrase, “I know.”

Sure “they know.” In all probability, their mothers told them to say thank-you, when to say thank-you, and how to say thank-you. So why do so many people who “know” still don’t “do?”

Sending forms of appreciation to those in your life who have favorably contributed to your well-being, is a good idea. You already know this.

Why? Because it works. But you “know” that. So why do so many people still avoid writing, calling or emailing simple “thank-you” notes?

When you come up with a good answer to that question, drop me an email and educate me.

Become The Exception. Send a minimum of one “appreciation” communication each week. I know you know it. Now it is time to do it.


Mike Marchev is the author of the sales book titled Become The Exception and is a popular speaker at industry events. You can receive a complimentary copy of his Special Report titled “Your 12-Word Marketing Plan.” Email Mike and put the number “12” in the subject box. Also, ask about his 3rd Annual Training Cruise coming in November. Mike@MikeMarchev.com.

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