You Have A Dual Purpose

Posted on by in The 365 Guide

I remember this like it happened yesterday. Yes, even seasoned travelers like myself have a bag full of embarrassing war stories.

I forgot my passport while traveling to Toronto. Although this was not a life or death scenario, it did highlight the propensity for squared away individuals like myself to fall prey to the human element of stupidity.

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I blamed nobody but myself for this time consuming and somewhat expensive faux pas. But, if I had a travel agent who was not frightened to remind me to pack my socks, tie, tooth brush, and my Passport, I would have been writing a different message today.

Today I want to remind you that you have a dual purpose in your business. One is to research, find, and record my travel reservations and ticketing documents. The other (and perhaps the more important of the two,) is to prepare me as best you can for the unknown travel snafu lurking out there in the real world.

Most agents fail at part two because they are embarrassed to remind clients of the obvious, like remembering to bring one’s passport when crossing borders into neighboring countries.

I assure you, there is not a blue-suited, well attired business woman or man in North America today (or in Canada – or anywhere for that matter) who hasn’t shot him or herself in the foot by failing to remember the obvious at some point in their career.

Be the exception. Talk to your clients. Dumb things down if you must. Remind them of the obvious. One day, I promise you, they will thank you for it.


Mike Marchev is the author of the sales book titled Become The Exception and is a popular speaker at industry events. You can receive a complimentary copy of his Special Report titled “Your 12-Word Marketing Plan.” Email Mike and put the number “12” in the subject box. Also, ask about his 3rd Annual Training Cruise coming in November. Mike@MikeMarchev.com.

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