A very interested thing happened this week and I wanted to share it with you.
I stumbled across a recording from a marketing specialist promoting himself as “The Sales Hunter.” His name is Mark Hunter. I think I found him in iTunes. I liked what I heard.
I linked to his blog and as I often do, I posted my favorable comments along with a reference to my web site (so he could check me out) and I closed by suggesting that we chat sooner rather than later. As a “hook,” I referenced my former membership in NSA – the National Speakers Association.
By the end of the day, I had a voice mail from Mark Hunter seeking a conversation.
I tell you this because this is how easy it is. I can’t tell you how many times I implemented this simple, logical, and sincere strategy to meet all sorts of people.
And, if you are following me, you can do the exact same thing.
Be it a magazine article, newspaper column, web site, blog or radio interview, you can reach people if and only if you make it your business to reach out to them. I just want to tell you that they are all “reachable.”
I invite you to visit his web site. www.thesaleshunter.com
Here is a snippet of his advice: A message from Mark Hunter.
Early Morning Voice Mail
“Leaving voice mail messages is not a very effective way to develop new customers, but it is a great way to keep in contact with those customers with whom you already have a relationship but may not deal with on a frequent basis. The entire process takes less than 5 minutes per day between 7 and 7:30 AM. During this time the majority of people are not at work; calling them almost ensures you’ll reach their voice mail, which allows you to make 3-5 calls in the span of only 5 minutes. Your big objective here is to not let the person you’re contacting forget about you. The way you do this is by merely stating that you haven’t heard from them lately. You can compliment them on their business or simply suggest that the two of you should talk later. Should you reach someone at this time of morning, all the better. The person you reach live will be impressed that you’re also at work before most people, and chances are the person will talk for at least a minute. Remember, the objective is not to sell anything–it’s simply to raise the other person’s awareness of you, thereby opening the door for future sales.”
I could not have said this any better myself.
Mike Marchev is the author of the sales book titled Become The Exception and is a popular speaker at industry events. You can receive a complimentary copy of his Special Report titled “Your 12-Word Marketing Plan.” Email Mike and put the number “12” in the subject box. Also, ask about his 3rd Annual Training Cruise coming in November. Mike@MikeMarchev.com.
