Using All Available Tools: The Press Release, Part 3 | TravelResearchOnline

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Using All Available Tools: The Press Release, Part 3

This is the third and fourth question devoted to FREE press coverage.

Often, it is not a dearth of ideas that may be slowing you down, but the technical details of submitting the press release.

Question #3: How often should I send press releases?

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Answer: Whenever you have a newsworthy event. Once a week is a bit much, but once a month may be right. Usually most business owners have trouble not sending releases, rather than sending too many.

Question # 4: How do I format a release?

Answer: At the top of the release include your name and address, and then include your current contact information. Your contact data needs to be complete. There’s nothing worse than an editor trying to reach you and getting a recording.

I’ll have three more answers to more questions tomorrow.


Mike Marchev has lots more to share with you. Email him today to receive a Special Report titled, “THE BEST ADVICE I EVER GAVE TRAVEL PROFESSIONALS” at mike@mikemarchev.com Be sure to write the word “advice” in the subject box, and while you’re at it, include what you enjoy about reading Mike’s column.

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