Mistake #14: You don’t use “what’s next?” thinking | TravelResearchOnline

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Mistake #14: You don’t use “what’s next?” thinking

This is the second to last reminder in our mistake avoidance campaign. You see every piece of the business puzzle as an end to itself.

Nothing could be further from the truth. Here is a simple example and I will leave it at that.

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You see a honeymoon package as a honeymoon package. This is shortsighted. You are short-changing yourself big time.

I see the Honeymoon as Step #1 in an 8-Step Selling Sequence.

Step 2 is a vacation package.

Step 3 is a ten-year anniversary package.

Step 4 is another vacation package.

Step 5 is a 20-year anniversary package.

Step 6 is… a vacation package.

Step 7 is a trip back to the homeland.

Step 8 is a 50-year anniversary.

And as long as the couple remains healthy, you may very well be planning for their centennial beer bash. (To do this you must remain healthy yourself.)

Remember the hardest sale is the first sale. The most meaningful sale is the second sale to the same buyer. The most profitable sale begin with #3.


Mike Marchev has lots more to share with you. Email him today to receive a Special Report titled, “THE BEST ADVICE I EVER GAVE TRAVEL PROFESSIONALS” at mike@mikemarchev.com Be sure to write the word “advice” in the subject box, and while you’re at it, include what you enjoy about reading Mike’s column.

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