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Sales Mistake #4: Not Empathizing With The Prospect

You must manage to see your offer from the eyes of your prospects or customers. This is known as empathy. Being empathetic is easier said than done.

When you want a distinctive edge, start envisioning the world from your customer’s side of the table. Popularly known as empathy, seeing things through your customer’s eyes is a pretty intelligent way of operating your business. This is worth rephrasing: No one really cares what you think. When you can type your point of view to your customer’s primary interest, fears and concerns, you will be well on your way toward establishing a working relationship.

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The next time you begin your sales presentation, pause and reflect on the person you are speaking with. Think about what is important to them. Think about their current working environment, the problem which they might be dealing with. Only true pros practice this prequel meditation. Adopt this practice and you, too, will soon be enjoying the fruits of your labor… by ten fold.


Mike Marchev has lots more to share with you. Email him today to receive a Special Report titled, “THE BEST ADVICE I EVER GAVE TRAVEL PROFESSIONALS” at mike@mikemarchev.com Be sure to write the word “advice” in the subject box, and while you’re at it, include what you enjoy about reading Mike’s column.

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