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Lifetime Value

A mistake that many sales professionals make is that they are shortsighted when it comes to evaluating their customers.

With the blame pointing toward a tough economy, too many sales people try to rush the sale to fatten their wallets… prematurely, I might add.

Try becoming the exception by seeing new customers as the potential annuity they truly represent.

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Anybody can sell anything once to anybody. It takes skill and a good product to sell a second time to the same person. It takes real talent to pull off a third time sale.

If you want your future to change for the better, start looking at first time buyers as potential third-time customers.

Treating first-time customers like they are third-timers will result in many more third-timers.

Think value. Think lifetime. Think lifetime value.


Mike Marchev has lots more to share with you. Email him today to receive a Special Report titled, “THE BEST ADVICE I EVER GAVE TRAVEL PROFESSIONALS” at mike@mikemarchev.com Be sure to write the word “advice” in the subject box, and while you’re at it, include what you enjoy about reading Mike’s column.

  One thought on “Lifetime Value

  1. Absolutely! You’ve got to make an impact on the first time client.

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