“People perform at their best when contributing their talents to something they believe in.”
Even Eagles Need A Push by David McNally, page 95
Chapter 5: Defining Your Mission
There are three questions that need addressing if you are going to reach the top of your game.
(1) What is it you do?
(2) How do you do what you do?
(3) Why do you do what you do?
The ‘what’ and ‘how’ are two important questions that will change as you grow along with your company. The ‘why’ question is by far the most important one. Why are you doing what you are doing?
If your reason involves money or the fact that you like to travel more than life itself, I am afraid you will have plenty of blank pages on your passport when you finally decide to submit your application at Target.
And there is more bad news. I can’t answer your ‘why’ question. I am hoping it includes the words share, insure, educate, stimulate and motivate.
It is important not to tell me what you think I want to hear. A deep-seated belief in what you do and how you perform is of paramount importance.
To borrow an old slogan from the New York Mets back in 1973: “You gotta believe.”
Mike presents a business-building webinar on the third Thursday of every month sponsored by AmaWaterways. To receive monthly invitations send Mike an email with the words “business training” in the Subject Box. You will also receive a link to the recorded version. mike@mikemarchev.com
