“All you need to do is create a series of simple but effective messages, and before you know it, you will be in discussion with a hot prospect.”
Snap Selling– Jill Konrath, page 77
Chapter 10: Priorities: Capitalize on Trigger Events
Two thoughts came to mind when reading this passage, and I think both of them have meaning.
The first thought I had was that it’s important to keep our messages simple. People today just don’t have the time or the inclination to spend time interpreting your words. I’m reminded of my favorite three-part slogan: be bright; be brief; be gone.
This paragraph also infers the need for multiple messages. Ideally, each new message builds on the former. After receiving three or four such messages, the prospect will have a pretty good idea of who you are and what you have to offer.
Deliver these messages in the least amount of words, in the least amount of time, and make sure that they convey your position. Keeping your messages simple is the key.
The second thought that crossed my mind reminded me of the importance of repetition. When you’re out of sight, you are definitely out of the prospect’s mind. It is not their job to remember you. It is your job to remain visible over time while letting the prospect know that you are willing and able when the time is right for them.
Mike presents a business-building webinar on the third Thursday of every month sponsored by AmaWaterways. To receive monthly invitations send Mike an email with the words “business training” in the Subject Box. You will also receive a link to the recorded version. firstname.lastname@example.org