Duct Tape Marketing: Make the Marketing Commitment
“Marketing is a lot like dating. First you go to a movie followed by a sequence of events leading to commitment.”
Duct Tape Marketing by John Jantsch, page 52
Chapter 4: Create Products and Services
In a time where gratification is expected instantly, the thought of working a “system” in order to obtain positive results runs contrary to popular expectations.
I am reminded of the term, “Rome was not built in a day.” This implies that worthwhile projects take time to develop. Never a truer concept has been shared than when compared to your marketing campaign. Your marketing efforts will take time before you experience any positive outcomes.
Perhaps it is time to step back to redefine the term “marketing” as it pertains to today’s business environment. Marketing consists of the detailed efforts to get the right prospects to (1) get to know you, (2) to like you, and to (3) eventually trust you.
One way for people to get to know you is to offer them something of value that helps position you as an expert. The easiest way to pull this off is to write an article or to produce some similar “product” that you can offer interested prospects.
Mike presents a business-building webinar on the third Thursday of every month sponsored by AmaWaterways. To receive monthly invitations send Mike an email with the words “business training” in the Subject Box. You will also receive a link to the recorded version. email@example.com