Duct Tape Marketing: Win Some and Lose Some

Posted on by in Reading Between the Lines

“Few things sound less sincere than when you try to be or sound like a smart marketing person.”

Duct Tape Marketing by John Jantsch, page 138

Chapter 9: Direct Mail Is An Ideal Target Medium

Thanks to Google, television, smart phones, and social media, people are pretty savvy today. They have the same access to most information as the so-called experts do. In a short matter of time, one can get up-to-speed on just about any subject.

Click on the book to grab your own copy of "Duct Tape Marketing"

Click on the book to grab your own copy of “Duct Tape Marketing”

It has become a major “turn-off” when you happen upon an individual who acts as if they have a corner on any one individual topic of interest.

This particular holds true when it comes to business, and more specifically, marketing. There is no secret or hidden formula to marketing. It consists of getting the right people to know you, like you, and trust you. Period.

There is no room for manipulation, cleverness, fast-talking, or slight of hand. I have often been heard reminding entrepreneurs that they will only come in contact with two types of individuals. These two categories consist of people they can help, and the other kind.

On another note, just like a dog can tell when people are afraid of it, people can tell when you are being dishonest, deceitful, or insincere.

As soon as you understand in the game of business you will win some and you will lose some, you will be on the fast track for success.

 

 

 

 


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