Duct Tape Marketing: Win Some and Lose Some
“Few things sound less sincere than when you try to be or sound like a smart marketing person.”
Duct Tape Marketing by John Jantsch, page 138
Chapter 9: Direct Mail Is An Ideal Target Medium
Thanks to Google, television, smart phones, and social media, people are pretty savvy today. They have the same access to most information as the so-called experts do. In a short matter of time, one can get up-to-speed on just about any subject.
It has become a major “turn-off” when you happen upon an individual who acts as if they have a corner on any one individual topic of interest.
This particular holds true when it comes to business, and more specifically, marketing. There is no secret or hidden formula to marketing. It consists of getting the right people to know you, like you, and trust you. Period.
There is no room for manipulation, cleverness, fast-talking, or slight of hand. I have often been heard reminding entrepreneurs that they will only come in contact with two types of individuals. These two categories consist of people they can help, and the other kind.
On another note, just like a dog can tell when people are afraid of it, people can tell when you are being dishonest, deceitful, or insincere.
As soon as you understand in the game of business you will win some and you will lose some, you will be on the fast track for success.
Mike presents a business-building webinar on the third Thursday of every month sponsored by AmaWaterways. To receive monthly invitations send Mike an email with the words “business training” in the Subject Box. You will also receive a link to the recorded version.
For information on Mike’s Fourth Annual Training Cruise, email Mike at email@example.com with the word “cruise” in the subject box.