Selling To Big Companies: Slow Down
“How to write great emails: Personalized, short, conversation-starting, and readable from a preview window.”
Selling to Big Companies by Jill Konrath, page 152
Chapter 15: Leverage email strategies to get in
The objective is not to write emails. The objective is to get people to read emails that have a message worth reading. The problem is that emails are so easy to write that we jump on the keyboard and err on the side of speed. We can send them, sure enough, but the readers don’t have much to learn or respond to.
The perfect reminder when it comes to emails is “haste makes waste.”
The answer? Slow down. Think about the opportunity at hand. Focus on the receiver. Draft an email with the intention that it will be edited before sending.
To maximize the chances of your email being read, it is always a good idea to offer some form of personalization within the message. Since time is of the essence in everybody’s life, you will also be well-advised to keep your communication short and on point. It is also recommended to word your email so that a response of some form is required to complete the communication loop.
All this does not come by accident. Slow down and take the time to utilize the steps to make that next email a great one.
Mike presents a business-building webinar on the third Thursday of every month sponsored by AmaWaterways. To receive monthly invitations send Mike an email with the words “business training” in the Subject Box. You will also receive a link to the recorded version.
For information on Mike’s Fourth Annual Training Cruise, email Mike at firstname.lastname@example.org with the word “cruise” in the subject box.