“I try to learn something new every day. I am devoted to my craft.”
The Professional Service Firm from the Reinventing Work series by Tom Peters, page 161
Become A Research & Development Evangelist
Suppliers throughout the travel industry have been providing courses, seminars, webinars, and workshops in attempt to elevate the status of the travel agent community to “specialist.”
I have spotted on some business cards that the carrier is a specialist in no fewer than fifteen areas. These agents are what I refer to as “belt-notchers.” They take great pride in earning specialist status in one area and immediately begin pursuing the next shiny bauble.
To me, this is not “specializing.” Focus, study, research, reading, writing, and visiting specific areas of the globe constitute specialization in my book; not a litany of courses taken and tests passed.
Regardless of your chosen area to target, make it your business to learn something new about the destination each and every day. Become tunnel-visioned until you feel comfortable conversing about your specialty.
Don’t simply call yourself a specialist. Become a specialist.
Mike presents a business-building webinar on the third Thursday of every month sponsored by AmaWaterways. To receive monthly invitations send Mike an email with the words “business training” in the Subject Box. You will also receive a link to the recorded version. firstname.lastname@example.org