“A Professional Service Firm is well-known for something. It has a recognizable signature and a Distinguishable Approach To Solving Problems.”
The Professional Service Firm from the Reinventing Work series by Tom Peters
News Flash! You are a professional service firm. You need to be recognized for “something.” What niche are you known for, respected for, and actively sought out for?
I am afraid that the vast majority of practitioners in our industry can’t answer this question without hemming and hawing. The truth is that becoming known for something special is a personal challenge that few agents want to accept.
You may have gotten away with playing “me-too” up to this point, but I want to issue this serious warning. To follow a generalist’s path moving forward could prove to be a very poor decision.
Your approach to researching, booking, and managing client itineraries needs to be different enough from the alternative options if you want to continue cashing profitable checks.
Mike presents a business-building webinar on the third Thursday of every month sponsored by AmaWaterways. To receive monthly invitations send Mike an email with the words “business training” in the Subject Box. You will also receive a link to the recorded version. firstname.lastname@example.org