“Nordstrom sells nice clothes to nice people.”
The Nordstrom Way – by Robert Spector & Patrick D. McCarthy, page 137
Chapter 5: What’s Inside
Brace yourself, because before this message is over, you may find me up on my soapbox getting a little hot under the collar.
Where is it written that you have to do business with everybody? If you have taken the time and made the effort to define your ideal client, you know exactly who it is you want to do business with.
I highlight in the beginning of my book, titled “Become The Exception”, that one of the major myths in sales is that you have to like people. I will go out on a limb right now by saying I feel I have been very successful at sales over the last 40 years, and in fact as a blanket statement, I don’t particularly like people. Let me explain.
By my observation there are many “people” who are dishonest, illustrate poor character traits, have a less than admirable sense of humor, and seem to enjoy whining and complaining during their free hours. All things being equal, I choose not to do business with this variety of mankind, no less share in their company.
On the other hand, I know lots of people who enjoy life while working hard and playing hard. They enjoy a good laugh and seem to remember that time is not necessarily working in their favor. These are the people I choose to like.
When it comes to business, I choose to do business with people I like. I like to think that this is one trait I have in common with Nordstrom.
Mike presents a business-building webinar on the third Thursday of every month sponsored by AmaWaterways. To receive monthly invitations send Mike an email with the words “business training” in the Subject Box. You will also receive a link to the recorded version.
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