Social media is an important part of any online marketing strategy, but it’s important to realize that it’s only a part and not the whole thing. You may find that Facebook works so well to build your audience that you neglect other marketing channels. Social media should be just one aspect of your overall strategy.
There are several reasons that this is the case. For one thing, people generally aren’t on social media to buy. Social media provides a way to build brand awareness and make connections with potential clients. You usually have to lead them off of social media in order to make the sale.
Another reason is that it’s simply always good to diversify. You don’t want to put all of your eggs in one basket. What if one day, the excellent results you’re getting from Facebook stop? You’ll have to start from scratch elsewhere.
Finally, you don’t actually own your social media presences. At the end of the day, the site itself does. On the other hand, if you have your own site, blog, or email list, you own it completely.
You should always have:
Your own website. This is your home on the web. You can integrate it with social media and, in fact, you may be more active on social media than on your site (some businesses use their social media profile as their site), but you should always have your own home on the web where you have total control.
A blog. Blogging is extremely effective in driving traffic and branding your expertise. Again, it’s good to integrate your blog with social media. Tell your social media audience when you write a new blog post. Advertise your social media presence on your blog. Your blog can actually be a part of your web site (in fact I recommend it!).
An email list. The email list is still the best marketing strategy for creating an effective online sales funnel. Your list subscribers are even more loyal than your social media followers and a list is far more valuable than probably anything else you have online.
A good online marketing strategy uses all of these parts and maximizes each for its strengths. You should always be cross-promoting between them. It’s important to have a strategy for your social media marketing.
A great social media marketing plan ties your social media, your blog, and your email marketing all together into one strategic little package. Unfortunately, most travel professionals don’t have that strategic plan mapped out for their business.
If you’ve felt a bit like you’ve been “flying by the seat of your pants” with your social media marketing and you are ready to put together a game plan that helps you create real business results, I’d love to invite you to join me for a FREE 7-Day Social Visibility Challenge.
I’ll send you an email every day for a week with one no-fluff social media task to complete each morning. You can take those 7 tips and use them as a repeatable process to use to get more visibility for your content, and your business, over and over again.
Want to join me? Register for free at http://socialvisibilitychallenge.com
Lori Hardegree is a social visibility expert with TheVisibilitySolution.com and is the creator of the Visibility Marketing System, a proven step-by-step program to show you exactly how to stop being the best kept secret in the travel industry and start attracting new clients easily and consistently. Click here to download a free copy of her “99 Ways to Attract New Clients” checklist and receive weekly marketing and visibility strategies right to your inbox!