How to Fail at Almost Everything and Still Win Big: Feedback is the Answer
“My business training told me I needed to open a direct channel to my customers and modify my product based on their feedback.”
How To Fail At Almost Everything And Still Win Big: Scott Adams, page 99
I think that I have alluded to this message before, but it is worth repeating. What you think means very little in the long run. What your clients and prospects want will determine your path to future success.
The reason why we don’t ask our clients how we are doing is because we are frightened of the answer. Well, I think it is time for you to toughen your skin. Would you rather find out your shortcoming today while there is time and money to fix it, or find out the same thing one year from today just prior to going out of business?
This might be known as biting the bullet. And if it is, it is time that you bite the bullet. Talk to your customers. Ask them the tough question: “How am I doing?”
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