How to Fail at Almost Everything and Still Win Big: Listen to the Marketplace
“It’s generally true that if no one is excited about your service in the beginning, they never will be.”
How To Fail At Almost Everything And Still Win Big: Scott Adams, page 91
This is a hard pill to swallow for many entrepreneurs who exercise their creativity and come up with many exciting ideas. What you think is a good idea, when push comes to shove, is of little significance.
It may be a good idea to follow your passion if in fact your passion is attractive to your marketplace. If it is not, your passion is nothing more or less then a hobby.
A lesson that we all need to be reminded of is that the marketplace drives your future. Although it may sound like a dog-eared phrase, the advice to find what people want and give it to them, is valid advice.
The fastest way to determine if you are on the right track or not, is to make it a habit to ask your customers and prospects exactly what floats their boat.
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