travelresearchonline.com
10 tips + 10 weeks = 100 New Methods to Grow Groups–Week 5, Package the package
Just as a waiter would never bring you an ingredients list and say, “Go make it yourself,” a group agent should never present an option list and say, “Go make it yourself." There is no better group success strategy than to create a fully-baked package. If you don’t, you’re taking the easy way out
Stuart Cohen