It’s Not How Good You Are: Make Up Your Mind to Make a Difference | Travel Research Online

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It’s Not How Good You Are: Make Up Your Mind to Make a Difference

“Decide you are going to make the company great; at least decide that you are going to make a difference.”

It’s Not How Good You Are, It’s How Good You Want To Be. by Paul Arden, page 97

I immediately was drawn to this quote. Why work at anything for so many hours a week if you are not going to try to be the best at what you do? As my recently formed company suggests, it all starts with your head. You have to get yourself thinking straight and believing that what you are doing makes perfect sense to all concerned. Having achieved this mindset, trying to improve your skills becomes easier. It is kind of like “an object in motion tends to stay in motion” thing.

Click on to book to grab your own copy of "It's Not How Good You Are, It's How Good You Want To Be"
Click on to book to grab your own copy of “It’s Not How Good You Are, It’s How Good You Want To Be”

I might have mentioned this to you before, but the single most important lesson I learned from training for the Ironman was the mind quits first. It is imperative that you get your mind working for you and fixated on all the proper objectives. Then, you must continue to remind yourself that you did not get this far by accident. For lack of a better percentage, I will offer that the mental side of your business represents 75% of your eventual success. (Plus or minus 5%.)

This brings me to another important element regarding your success: You have to make a decision. You must make up your mind to make a difference when entering the world of others.

This quote reminded me of a practice I have exercised for over 30 years. Prior to my speaking to any group in any state from any industry, I ask myself the same thing beginning three months out. “Mike, what difference are you going to make in the lives of your audience as a result of your appearance?”

That, my friends, is a stabilizing question, which forces me to focus on the task at hand. What difference can I make? What difference will I make? What experiences, thoughts, and beliefs can I share with a room full of strangers that has the potential of influencing their lives positively?

Likewise, what difference do you make when meeting new prospects and clients for the first time? What positive influence do you (and can you) bring to the relationship?

I would like to ask you to think about this, and then to do something about it.

 

 


Mike presents a business-building webinar on the third Thursday of every month sponsored by AmaWaterways. To receive monthly invitations send Mike an email with the words “business training” in the Subject Box. You will also receive a link to the recorded version.

For information on Mike’s Fourth Annual Training Cruise, email Mike at mike@mikemarchev.com with the word “cruise” in the subject box.

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