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It’s Not How Good You Are: You Have to Give Up a Lot to Make So Much More

“Everybody wants to be good, but not many are prepared to make the sacrifices it takes to be great.”

It’s Not How Good You Are, It’s How Good You Want To Be. by Paul Arden, page 14

I am not sure what is going on, but it seems to me that too many people have come to expect that the world owes them a living. They think that if they manage to do the minimum the fruits of their meager labors will pay huge dividends. Nothing, I say nothing, could be further from the truth.

What I am sure of is that the world is fast becoming more competitive by the minute. Starting a profitable business, no less maintaining one, has become an enormous endeavor… one that provides no guarantee from week to week.

Click on to book to grab your own copy of "It's Not How Good You Are, It's How Good You Want To Be"

Click on to book to grab your own copy of “It’s Not How Good You Are, It’s How Good You Want To Be”

I am continuously amazed at how many storefronts are vacant regardless of the city or industry. I allow my mind to drift when I see a closed business, and think back to when they opened their dream project with stars in their eyes and thoughts of making it big. Slowly, their money ran out, their energies began to wane, and their business went south. Their dreams were shattered, and their will to start again from scratch didn’t exist anymore.

When my mind snaps back to the present I hear myself saying, “Mike, do not allow this to happen to you.”

Do whatever it takes to stay on top of your business. Be receptive to outside input and continue to experiment, tweak, add, and delete what isn’t working. Do not fail to pay the price for success.

This column is not about me, but I am one of the lucky ones who has fended off defeat time and time again over the last forty years and am here to talk about it today. I never missed a meal and if I do say so myself, I have enjoyed the journey more often than not. “Then why are some people more successful than others?” you ask. It has become the question of the day.

Everybody starts his or her business with the same frame of mind. They all want to be good. But here is where the line of demarcation enters the picture. Not everybody wants to pay the price or make the sacrifices required to go from good to great. And with the world becoming more competitive by the day, “good” is not good enough.

Study, practice, reading, and listening have become necessary skills if one wants to rise to the top. Forget about the “top,” these skills are necessary simply to stay in business today. You have to invest in yourself, and you have to come to believe in yourself. Not once. Not when you feel like it. On a consistent and persistent schedule.

I am not suggesting that this is going to be easy, nor is it inexpensive. It simply is the price you must pay if you want to build, maintain, and enjoy a profitable travel business in today’s fast-changing arena.


Mike presents a business-building webinar on the third Thursday of every month sponsored by AmaWaterways. To receive monthly invitations send Mike an email with the words “business training” in the Subject Box. You will also receive a link to the recorded version.

For information on Mike’s Fourth Annual Training Cruise, email Mike at mike@mikemarchev.com with the word “cruise” in the subject box.

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