Another Example of “The Incredible Truth”
This once was somewhat amusing. It has become downright annoying and totally confusing. The message is incredibly sad, but comes with an enormous opportunity. I am betting that I have your attention.
I once had a drainage problem in my backyard. I tried everything that did not come with a price. Nothing worked. It is time to pay the fiddler.
I called an equipment rental company and left a detailed message indicating that my wallet was out and I was meaning “business.” That was ten days ago. No call back.
More. My buddy Larry F is a very successful entrepreneur who was planning to take his family to Disneyland sung to the tune of 18 grand. ($18,000.) He asked for a referral, which I promptly gave to him. He connected … once, and never received a call back. He spent his 18 grand himself with no professional assistance.
The same fellow is redoing his entire house and again he shared with me his chagrin that nobody seems to want his money. Sure, they were quick to send a quote. Then … nothing. Not a word, email, call, or any sign of interest whatsoever. I am absolutely certain that in your world you can trump each one of these stories. So, “pay attention.”
I am not going to insult my readers by explaining the folly in people’s ways. I am going to look you in the face and ask you point blank: “Do any of these stories remind you of you?”
Tell me you don’t want to make money. Tell me you don’t want to work. Tell me that you take greater pleasure in whining about the economy and the industry in general than cashing checks and making people smile. But DON”T ever tell me that there isn’t any money to be earned in this business.
I am fuming at our country’s lack of ambition. (Please tell your beloved children to stay clear of me or I will tell them exactly what they need to hear.) I am going to leave you with a few more words attached to my well-oiled 12-Word Marketing Plan which is all you will need to carry on without me. This is now known as My 14-Word Marketing Plan.
Get Up. Get Out. Make More People Glad They Know You, and Follow Up.
That is all that time will allow. The rest of your time will be spent counting your money.
Mike presents a business-building webinar on the third Thursday of every month sponsored by AmaWaterways. To receive a complimentary invitation send Mike an email with the phrase “AmaWaterways” in the Subject Box. You will also receive a link to the recorded version.
For information on Mike’s 6-Week Online Selling Course, email Mike at firstname.lastname@example.org with the words “sales course” in the subject box.