The common response I hear when I ask clients why they are not attempting to remain more visible in their marketplace is “Because I don’t want to bother people.” “I don’t want to be a nuisance” is a close second.
Every time I send out a notice reminding people that I am still alive, I get a few emails requesting to be taken off my mailing list. (How dare me contact people offering my services!)
The truth is, the faster you ask to be taken off my list, the I better I Iike you. Why would I want to talk to you if you do not want to talk to me? I am not in business to hurt you … cheat you …manipulate you … or lie to you. My ONLY interest is to learn whether I am in position to help you or not. Period!
Playing to the few makes little sense. Let them opt off your list if that is what makes their day. Allow them to fight a good battle alone. That is not your problem. Your challenge is to go find more people you can help. And that, I am quick to mention, is a ball that will remain in your court. It is you who has to grab the bull by the horns and “do something.” What your audience chooses to do next is up to them.
Mike presents a business-building webinar on the third Thursday of every month sponsored by AmaWaterways. To receive a complimentary invitation send Mike an email with the phrase “AmaWaterways” in the Subject Box. You will also receive a link to the recorded version.
For information on Mike’s 6-Week Online Selling Course, email Mike at email@example.com with the words “sales course” in the subject box.