Repetition. Persistence. Diligence.
Although there may not be any official “do-overs” or mulligans in business these days, there are certainly times and rationale for a couple of “Do-Agains” now and then. Say what?
Allow me to explain.
I recently sent out a blast email promoting one of my business books. In this case I was featuring my 52-Week Sales Planner. What better time to start planning for a brighter future than right now?
I wrote a sales letter and hit the send button, which delivered my hard to refuse offer to those on my mailing list residing somewhere out there in internet land.
As expected … the orders began to dribble in. (It is funny how when you ask somebody to buy something a few people actually buy something.)
Today I am talking to you, sales professionals. You might want to try this strategy. Ask … and see what happens. You are about to surprise yourself.
Some people prefer to refer to this as closing. I prefer to call it asking.
In any event, in my case, the exercise was successful.
The following day, (and here is my message for today) I sent the exact same email out to the exact same list. (The nerve of me!)
Some recipients might have labeled my actions as being pushy. Others might have used the term obnoxious. Some may even have interpreted this as aggressive behavior from a guy who was certainly going out of business. No. No. And no again.
When I hit the button on day two, experience (and proven marketing intelligence) told me that I should expect a full 50% of the number of orders I received on day one. This is how it works. Don’t ask me why or how, but in my case, this did not happen.
What did happen was that I received MORE orders on day two than I received on day one. Imagine that?
My good friends in travel land, repetition is not a bad thing. The truth is that people are inundated with incoming messages today and in order to get through the cacophony of noise, you will have to take a couple of swings. You need to say it. Say it again. And yes, keep on saying it.
The people who become upset with my gentle tenaciousness represent the price of doing business. Sorry faithful reader, regardless of how cool you are, you can’t keep everybody smiling while endorsing your good intentions. The faster some people opt off your list the quicker you should be thanking them for the courtesy.
Repetition. Persistence. Diligence. These are the words that are going to see you through to the finish line.
Mike Marchev is a down-to-earth motivating sales trainer, author and business coach who specializes in the travel industry. For a complimentary copy of Mike’s 12-Word Marketing Plan send him an email at email@example.com with the number “12” in the Subject Box. His daily column is made possible by AmaWaterways.
Mike presents a business-building webinar on the third Thursday of every month sponsored by AmaWaterways. To receive a complimentary invitation send Mike an email with the phrase “AmaWaterways” in the Subject Box. You will also receive a link to the recorded version.
For information on Mike’s 6-Week Online Selling Course, email Mike at firstname.lastname@example.org with the words “sales course” in the subject box.