How to Position Yourself as the “Go-To” Source in Your Niche

Posted on by in Mike's Morning Missives

There are a number of effective ways to position yourself as the “go-to” source in your niche without spending a fortune on marketing. The first step is to know your niche inside and out. What do your customers want and need most? What are their pain points? That is, what are the most important problems that they need to solve?

Customers are looking for travel assistance and time-saving solutions that actually work and offer good value for the money. They are constantly asking the question, “What’s in it for me?” With so many websites and businesses online, you need to answer that question from the moment they show up at your website, or meet you at a networking event.

Once you know what your prospects need, offer it to them. You can do this in a number of ways.  Make sure your website has information on every service you offer.

Make sure your site looks professional with an easy to use mobile-friendly layout. Your niche-related content must be worth taking the time to read. Just because it is free does not mean it is junk. In fact, publishing impressive niche content regularly is a great way to position yourself as a thought leader.

Use your site as a lead generation tool in order to build your email marketing list. In this way you can communicate with your list on regular basis and present your niche customers with information, products, and service that will prove you know what you are talking about.

In order to get people to sign up for a mailing list these days, you need to go beyond the free newsletter; offer a compelling special report registrants can download that will be packed with information (and links to learn more) related to your niche. Aim for a broad topic most people interested in your specialty will be eager to read, and even to pass on to others via email or social networks. This is where the work comes in to play. Writing “sticky” articles and blog posts is easier said than done.

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One of the best ways to give yourself instant expertise is to write a book and publish it on Amazon. The program found at “Create Space” makes this a simple (not necessarily easy) task. It doesn’t have to be an encyclopedia of everything you know about your niche. Many bestselling books are usually ones with How-To somewhere in the title, offering real solutions to readers.

Publish it as an e-book through the Kindle Digital Platform first. If there is enough demand, publish it in paperback as well. Get a great cover designed for $5 on fiverr.com.

Becoming a thought leader in your niche is easy if you give your prospects what they want and need. The secret is to show that you are in the know and up-to-date on your niche and its specialty market.


Mike MarchevMike presents a business-building webinar on the third Thursday of every month sponsored by AmaWaterways. To receive a complimentary invitation send Mike an email with the phrase “AmaWaterways” in the Subject Box. You will also receive a link to the recorded version.

For information on Mike’s 6-Week Online Selling Course, email Mike at mike@mikemarchev.com with the words “sales course” in the subject box.

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