Enthusiasm Sells | TravelResearchOnline

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Enthusiasm Sells

I once was given an opportunity to address an audience for 10-minutes at an annual convention in Phoenix, Arizona. I remember it as being held at the Biltmore. I was attending as an invited guest with no presentations scheduled. The invite caught me by surprise, as an impromptu ten minutes isn’t much time to “connect” with an audience. It is almost impossible to say anything that will give them anything worth thinking about. I agreed without giving it any further thought.

I was introduced and gave it my best shot for the next ten minutes. I was pleasantly surprised at the warm ovation I received at the conclusion of my message. According to me, I hadn’t said much of anything. I didn’t have enough time to set the hook, before hitting them with some off the cuff “brilliance.” I soon realized that they were not applauding my words.
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They were recognizing a guy who appeared happy at his work…a person who didn’t take himself or life too seriously…and someone who didn’t appear to have an axe to grind with the world.

I speak for a living, and time and again, I notice that my success has less to do with what I say and has more to do with how I say it.

When people witness an example of genuine, from-the-heart, sincere excitement…joy…and happiness, it is only natural for them to try to join in the celebration.

Today’s message is a simple reminder to those of you who have a keen desire to make their lives work better. And it consists of only eleven words.

Get enthused about yourself…and what you do for a living. 

  • Your prospects will notice and appreciate you for it.
  • Your management will notice and appreciate you for it.
  • Your employees will notice and appreciate you for it.
  • Your family will notice and appreciate you for it.
  • You will feel better about yourself and enjoy being you better.

Your enthusiasm is both welcome and appreciated. Give me some.


Mike Marchev Mike Marchev has plenty of stories, strategies and tactics to keep you on top of your game.
Mike will be conducting his 5th annual Travel Sales & Marketing Business Development Cruise, sailing the Freedom of The Seas from Ft. Lauderdale. Email him at mike@mikemarchev.com for complete details. Five cabins are still available.
Mike’s daily column is made possible by AmaWaterways.

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