I once attended a Home Trade Show and was introduced to a number of entrepreneurs in booths manned by good, hard-working individuals trying to make a living.
Some booth sitters came on stronger than others. Some caught my attention as I passed by. Others actually repelled me from their booth.
“What was the difference?”, I asked myself as I sauntered down each aisle.
Posted In: Editorial Musings
And for $50 I can get you 2500. Have I piqued your interest? Are you at least interested in hearing more about this tried and true lead generation system? I promise it is not a multi-level marketing scheme or a “network marketing” program. In fact, it is so simple that with very little up-front cash, you can get your name and message in front of thousands of potential clients. There is no downside to this program; just an upside. Interested? Read on. Read the rest of this entry »
Posted In: Publishers Corner
Over and again, this column has emphasized the need for a strong marketing plan set in writing. However, it is equally true that regardless of how good a marketing program you have, it is the sales process that is going to make or break your business. You can spend lots of money getting consumers to your front door, to give you a call or to visit your website. But if they then don’t allow you to plan their trip, nothing happens and all of that fantastic marketing is for naught. Marketing drives sales, there is little doubt about that. But it is your own understanding and execution of sales technique that, at the end of the day, makes something happen. Read the rest of this entry »
The newsletter I picked up while cleaning a box I found in my basement read The Marketing Communications. It was dated 1987 and was written by a man named Pete Silver.
The title of this particular edition was 99 Ways To Out-Market Your Competition. It was written nearly thirty years ago. I read each numbered entry with great interest.
Posted In: Deck Plans
In summing up my introductory three-night river cruise on the m/s Robert Burns, two words come to mind: pleasantly surprised. Robert Burns is one of a dozen ships operated by the U.K.’s Riviera Travel, which only recently began marketing Riviera River Cruises to North American travelers.
You’re not alone if you find yourself scratching your head about the company’s name. Why would a river cruise operator choose a name that brings to mind France’s sun-drenched Côte d’Azur? The explanation: Riviera Travel began operating in the U.K. more than three decades ago by offering getaways to the French Riviera, hence the name. One reassuring fact about the name is that Riviera has years of experience in accommodating travelers.
Posted In: Departures
Chengdu is known as the “Country of Heaven”, and is home to magnificent sites that earn this title. Home of the Giant Panda, gorgeous temple sightings on mountains, and lively festivals—Chengdu is the place to experience the genuine culture of China. Today, thanks to ChinaTour, you’ll get a peek at Chengdu’s wonder.
Posted In: Spotlight
If you’re ever been interested in marine life and nature, the Galapagos Islands are the perfect place for your next vacation! Home to many different endemic species, this archipelago is a great way to immerse yourself in the wildlife all around. Thanks to Marnella Tours, the supplier sponsor of this article, you’ll be able to see all of what the Galapagos Islands have to offer.
I am piggy-backing today’s message off of a column I read in a New Jersey based newspaper.
Written by Mark Schnurman and printed in the Sunday edition of The Star Ledger, I read this man’s ideas with genuine interest
Posted In: Luxury Travel Tips
If you have been following me for any length of time, you have probably noticed I only use a few quotes to reinforce my messages. One of my favorites is from a management guru, the late Peter Drucker, “The purpose of a business is to create and keep customers.”
Posted In: Agent Perspectives
If you like customising UK tours, take a look at some of the exciting travel experiences that can be blended into tailor made tours for families, pre or post cruise extensions and imaginatively themed special interest tours. These and other bright ideas will transform your itineraries and help you impress your clients with your knowledge and connections.
Putting together these and other pieces of the Great British Jigsaw Puzzle is what I do as I transform your wish list into a unique “travel less, see more” value added UK tour…
Starting with a Seaweed Festival and a Giant Peach, here we go!
Posted In: Supplier Profile
There is a deep appreciation of great service and comfort when it comes to lodging while on vacation. At the end of the day, after seeing a foreign land and taking in exotic scenery, we want a comfortable place to lay our heads—to unwind without a worry. Dan Hotels knows this, and has created luxury hotels all around Israel to reflect a high standard when it comes to lodging.
It dawned on me this morning that this is my column, and I can write anything I want. Cool! Very cool indeed.
I also reflected on the fact that it is your time and you can choose to read anything you wish. Reading my thoughts each month is just a single option.
Posted In: 60-Second Geography
El Calafate sits near the bottom of the world, nestled near the southernmost point of Patagonia, Argentina. It is a wondrous place full of sights rarely seen anywhere else. From caves to glaciers to still, blue lakes—El Calafate is the nature lovers paradise. And, today, Aerolineas Argentinas wants you to know all about this magical place.
Posted In: Independent Consultant
For those of you who have been following my articles over the years already know that I am a fan of some of the reality TV shows. With the busy lives we lead, these shows can sometimes be that break we need from our own reality, as we watch the interesting stories unfold. I am particularly interested in anything that I can learn and apply to my own business, even from business moguls from Shark Tank to Gene Simmons of KISS!
Posted In: 1:1
Carol Dimopoulos is President of Perillo’s Learning Journeys and Groups where she brings her passion for education, travel and community service based programs to global destinations in Europe, Asia, The Americas, Africa and The Middle East. She is a prominent expert in both business and academia the field of niche market and transformative travel. She holds an MBA and serves as an adjunct faculty member for SUNY (State University of New York) where she shares her knowledge of business and organizational management with a focus on business ethics and women in business as well as global marketing and communications. Her enthusiasm and passion for transforming self through the travel platform invites travel professionals to think in new ways to deliver value to their clients by investing in learning and growing through travel.
Use Your Mail Boxes To Reconnect.
In-box or out-box: they both serve the same purpose.
I received an email this morning from a friend who found himself “thumbing” through his inbox recently. As a result, he sent me (and others) an email detailing his experience.
Posted In: Editorial Musings
Owning your own business is not for the meek and mild mannered. Business is tough—that’s all there is to it. If it were easy, everyone would do it. So how do you insure that you are ahead of the competitive pack? Well, that answer is constantly changing, but I have collected a few suggestions from my 21 years in the industry. (Note: I never wrote that out before…wow, 21 years. I’m old!) But I digress, here’s ten of my best suggestions to make sure you make it! Read the rest of this entry »
Posted In: Publishers Corner
Words matter. The decision to style an occupation one way or another can make a tremendous difference in the public’s perception of a profession. “Flight attendants” used to be “stewards” and that “waitress” at dinner last night was a “server.” However, the person who opened your wine was a sommelier. Had a professional massage lately? If so, in 38 states you had a licensed practitioner known as a “massage therapist”, not a “masseuse.” In the other twelve states…well, you tell us. Read the rest of this entry »
Posted In: Soundings
Travel agents need to beware of supplier policies which can impact our commissions. I learned a painful lesson the hard way, so I’m sharing it here in hopes that other travel agents can avoid my pain. Here it is: not all supplier gift cards or credit cards are travel agent friendly.
Here’s My Experience
My local grocery store gives double fuel points for gift card purchases, and sometimes they will offer quadruple fuel points. It was during one of these 4x points times that I purchased some cruise line gift cards to apply to my own cruise. What I did not know in advance was that these gift cards are applied as a cruise fare credit, not as a payment. What happens when the cruise fare is reduced with a credit