I recently finished the fourth book written by a guy named Harry Beckwith. I enjoy this man’s writing style and I easily “connect” with his messages.
His four books include: Selling The Invisible, What Customers Love, The Invisible Touch, and You, Inc. They are all good, easy-to-read, and are written around short, message-bearing vignettes with a bold, one sentence sum-up message at the conclusion of each story.
On the last page of book four, You, Inc., an invitation to join his newsletter list was included, so I decided to sign up for some more input. I went one step further: I emailed the author a brief note, which led to a series of emails between the two of us.
Here are my/his exact words:
Mike Marchev (MM): Harry,
I have enjoyed all four of your books. You, Inc. was a real beauty. Looking forward to more.
Harry Beckwith (HB): Aren’t you nice!
What made You, Inc. special to you? Was it your favorite? And can we quote you on our website.
All the best, Harry
PS: I am a Taurus too!
I see you do your homework.
The biggest accolade I receive is when I am told “You practice what you preach.” It is apparent that you do as well. Good for you Harry.
Of course you can use my quote, but you might want some more meat. It will be easy to write. I enjoy your style as well as your words. I guess the older we get, the more we appreciate how simple things are. Your nuggets are right on the money, and they stimulate a very positive thought process.
I didn’t just enjoy reading your book… I loved reading your books. You have a gift.
Not that the others don’t warrant the same behavior, but You, Inc. seems to fit young and old, sales and non-sales alike.
Thanks for the great read and I hope to meet you and your wife one of these days.
Send me your address and I would enjoy sending you a copy of my book, Become The Exception, with my compliments.
HB: Our address
2412 The Beach Club
2900 Thomas Ave S
Minneapolis MN 55416
Really look forward to it.
Yours truly with great thanks for the time you’ve taken to express your thanks,
The reason I am sharing this with you today is to show you how things work in the real world. Let me clarify: how things work sometimes. This little banter isn’t much, but it has broken the ice and opened the door for future dialogue. And that is all you want to do; crack a few doors for future possibilities.
The strategy featured sincere applause and appreciation directed toward an unsuspecting target. Then the dominoes began falling: communication ensued.
Why not adopt my strategy for yourself? Write to people you want to meet, talk to, share ideas with, or offer recommendations to. Today’s message is proof positive that it works (sometimes).
Get out there and make it work for you.
P.S. This is just a single example. I have hundreds more where this came from. Just do it!
Mike Marchev freely shares his experiences, strategies and observations with travel professionals in an effort to keep them on top of their game. For a complimentary copy of his 12-Word Marketing Plan send him an email at email@example.com.
Mike’s daily column is made possible by AmaWaterways.