If you are looking for ways to build your prospect list, think “Blogs.” By no means is this the only way to effectively add to your database, but it certainly is an option that is already in place and begging for attention.
I am not suggesting that you write or author a blog. This could prove to be too much work and require too much time and effort. What I am suggesting is that you “respond” to other people’s blogs.
I came across a man’s blog recently and I immediately posted a return comment. It was easy and it was fast. With the proper phraseology, (I included a “hook”) it took him no more than three hours to ring my phone. I returned his call and left a message. The system was now in motion. I have instantly become an invited guest.
+++ A “hook” is a reference to something you might have in common. For example, a geographic location, your alma mater, a breed of pet or a common hobby. Proper use of the “hook” has proven to be very effective when attempting to engage one’s initial attention.
To speed this story up, we have already spoken briefly over the phone and have scheduled a second call in which we will get to know each other better.
What will become of this strategy? Only time will tell, but it sure beats throwing your fate into the wind via some “me-too” ad in a local newspaper. (My opinion only.)
Above all else, I want you to recognize two things:
(1) 50% of all your future marketing effort will go for naught. (You just won’t know which 50%.) The secret is to keep on spreading the word. At the very least you will be reinforcing your visibility among your targeted audience.
(2) Marketing yourself and your company is fun. Learn to enjoy the process and remember to celebrate your “wins” when they occur.
Mike Marchev freely shares his experiences, strategies and observations with travel professionals in an effort to keep them on top of their game. For a complimentary copy of his 12-Word Marketing Plan send him an email at mike@mikemarchev.com.
Mike’s daily column is made possible by AmaWaterways.
