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TRO 2017 Ratesheet

 
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Watch this video to see how your company benefits from working with TRO!


  TRO strives in every way to be an exceptional partner for its advertisers. Our electronic platform is the best in the travel trade industry, and we work closely with our clients. Many companies sell email broadcasts. What TRO does is fundamentally different. We represent your company to the travel agency community. We ensure that the travel agents who use our site, read our newsletters and receive our emails know your company as a TRO partner. I personally oversee each and every campaign to make certain the value for our advertisers remains high. TRO reaches the same audience as the print media at prices that are far below. Our relationship with the travel agency community is excellent. We invite you to be a part of our marketing efforts to enhance the travel industry’s fortunes. Richard Earls, Publisher, TRO

Click here to view the entire TRO Media Kit

Includes testimonials from tour operators and cruise lines that have used TRO!

 

Scroll to the end of this page to see combination campaign pricing. All rates are net to TRO.

Note – many ad units sell out early in the year and may not be available. However we are happy to substitute ad units of equal value in such instances. Please calendar your ad units as early as possible to ensure getting your choice of dates! Total Database: 80,000+ Travel Agents for Travelgram, 70,000+ for supplier emails
  • Leisure: 98%
  • Large Home Based and Storefront Mix
  • Geographic distribution – nationwide, evenly dispersed
  • Very loyal, active database with excellent response rates
  • Very strong response rates from our agents.
  • Travel oriented specials appear in TRO’s Voyager Website program at no cost to you!
Are TRO’s emails effective? Others charge less! See what suppliers say about paying less and getting less
“I just want to tell you that I love your advertising services. I’ve only used the email distribution option, but I get incredible response rates, often double or triple those of distributions sent through some of your competitor’s channels – exact same email. You clearly have a loyal and responsive following and I commend you for that.” Meredith Hill, Hills of Africa – President
Which is more expensive? TRO emails that cost a little more but bring you business, or cheaper emailers that are not effective?Advertising is only expensive when it doesn’t work. Put TRO to work for you.

Travel Trade EMail Broadcasts

1X – 5X $550 each Click for sample
  • Dedicated broadcast to entire database of travel agents. Average broadcast will be to a base of 70,000 agents.
    • Travel related emails are placed in our Facebook App at no additional cost;
    • Distributed through over 900 travel agencies to their clients. Your travel specials are also included in the Voyager Websites travel specials widget.
    • Listing in TRO site Travel Specials database included.
  • Highly effective, strong ROI
  • Broadcast linked for 2 weeks in Travelgram
  • Reporting Included
  • Forward to Clients – consumer ready email for travel agents to forward $100 extra per email.
6 Pack $3,225
10 Pack $4,850

Travel Trade Emails: Where2TravelNext (W2TN)

1X Dedicated $2,500 each W2TN Click for sample
  • Sent to travel agent clients: Your special guaranteed to be seen by agent clients (240,000 consumers)
  • Travel related emails are placed in our Facebook App at no additional cost as well as the Voyager Websites Travel Specials App and distributed through over 900 travel agencies to their clients. Listing in TRO site Travel Specials database included.
  • Highly effective, strong ROI
  • Dedicated broadcasts or Group Broadcasts
  • Reporting Included
  • Includes a broadcast to TRO database!
1X Group $900

Consumer Emails: Travelhoppers

1X Dedicated $3,600 each consumerClick for sample
  • Sent to more than 400,000 consumers
  • Highly effective, strong ROI
  • Dedicated broadcasts or Group Broadcasts
  • Reporting Included
  • Includes a broadcast to TRO database if applicable to travel agents!
1X Group
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$1300 – with 4 suppliers
$1500 – with 3 suppliers
$2000 – with 2 suppliers

TRO Site Banner Ads

Rotating

Monthly $350 Click for sample
  • Brand Building Daily Exposure
  • Supports ROI on Email Broadcasts
  • Anchored ads include Run of Site
  • Reporting Included
Quarterly $575
Semi Annual $1,020
Annual $1,850

Site Sponsor

$525 a Week Click for sample
  • Brand Building Daily Exposure
  • Supports ROI on Email Broadcasts
  • Appears on every page of site
  • Reporting Included

Leaderboard

100% Coverage $825 a Week Click for sample
  • Brand Building Daily Exposure
  • Supports ROI on Email Broadcasts
  • Anchored ads include Run of Site
  • Reporting Included
50% Coverage $550 a week
33% Coverage $350 a week

TRO Home Page Anchor Ad

$575 per Week
  • Non-rotating banner ad, highly visible
  • Banner Ads reinforce branding
  • Appears in every TRO editorial

Travelgram Daily Newsletter and Cruise News Weekly

Click for sample
  • Large circulation (80,000+ September 1, 2015)
  • Supports ROI on Email Broadcasts
  • Multiple ad units
Sponsor Ad $675 Weekly – This is the ad at the top right corner of the broadcast
Call Out Ad $675 Weekly – This is business card size ad in the first category at the top of the broadcast
Featured Brochure $675 Weekly – Promote and distribute your company’s brochure to thousands of agents

TRO Home Page Ads, Articles and Supplier Profiles

Click for sample
  • Banner Ads reinforce branding
  • Supplier Profiles provide advertorial
Supplier Profile $575 Week
Article Sponsorship $575 Week (Linked from Travelgram)

Voyager/W2TN  Newsletters

Your Specials in Front of Thousands of Consumers in the Travel Agency Channel!
Click for sample
  • Dedicated Broadcast; or
  • Group Broadcast
Dedicated: $2,500
Group: $950

60-Second Geography

Click for sample
  • Content used by agents in their own newsletters
  • Highly visible advertising, widely circulated
  • Runs for a full week with 3 travel specials
  • One geographic location dedicated to first come supplier
  • Promoted in Travelgram
$575 per week

1:1 Interview

Click for sample
  • Highly Visible and Widely Read
  • Personality Driven
  • Promoted in Travelgram
$575 per week

Outpost Sponsor

Click for sample
  • Content used by agents in their own newsletters
  • Highly visible advertising, widely circulated
  • Runs for a full week
  • Highlights a tour operator’s destination
  • Promoted in Travelgram
$575 per week

eBrochure

Click for sample
  • Can be posted anywhere on internet
  • Fast, almost no download time
  • Easier to use than PDFs
  • Easily Emailed and personalized
  • Individual pages or entire brochure can be emailed
$450 per brochure – Non Advertiser Free for Quarterly Advertisers or higher, 1 per Qtr

Marketing Kits and Custom Publishing

Click for sample
  • Travel Agent Marketing Kits
  • Centers on a Destination or Supplier
  • Gathers marketing materials in a single location
  • Epostcards, videos, travel specials
  • Hosted both by TRO and the Supplier’s site
Variable cost based on size and content

TRO Webinars!

Recorded and hosted for you
Click for sample
  • Includes TWO email broadcasts announcing the event to 80,000 agents
  • TRO provides the Webinar Account
  • TRO records it for later playback to agents – extend the life of your investment!
  • Linked from Travelgram for 15 Days
  • Placed in TRO’s Webinar Page and on your own website
  • Includes toll number and free Voice over IP sound.
  • Excellent attendance and ROI.
$2,400 per Event $6,100 for 3 Events $9,600 for 5 Events

TRO Tour Operator Directory Enhanced Listing

Click for sample
  • 365 days a year, 24 Hours a day directory
  • Advertisers “Sort to top” in searches
  • May be updated quarterly
  • Video, audio, brochures, travel specials
  • Promoted by TRO via all media to 80,000+ agents
Basic listings are free to any supplier that works with and pays commissions to travel agents.Enhanced listing: $1,500 Annually or free with any Quarterly Campaign (see below) or higher.

Campaigns

Simply put, TRO campaigns work. TRO’s method of combining all of its advertising units into coordinated campaigns provides travel suppliers with a combination of brand building and tactical marketing. Some ad units sell out early, but we will substitute units of equal value!

Trial Campaign – See what TRO can do for your marketing!

  • Available one time to new advertisers only
  • Up To 3 EMail Broadcasts
  • 2 months ROS Banner
  • Supplier article
  • Free Enhanced Listing TRO Tour Operator Directory
$1,650.00

Quarterly Sponsorship Campaign

  • Up To 6 EMail Broadcasts
  • ROS Banner Ad
  • 1 Week Outpost Article Ad
  • 1 Week Travelgram Call Out ad
  • Free Enhanced Listing TRO Tour Operator Directory
  • Free eBrochure
$3,850.00

Six Month Sponsorship Campaign

  • Up to 12 EMail Broadcasts
  • ROS Banner Ad
  • 1 Supplier Profile in TRO Homepage
  • 1 Weeks TRO Site Sponsorship
  • 1 Weeks Travelgram Sponsorship
  • 3 Weeks Travelgram Call Out Ad
  • 1 Weeks 60 Second Geography Sponsorship
  • 1 Week The 365 Ad
  • 2 Weeks Sponsorship of choice of Outposts, Deck Plans, Soundings. Today in History, or Agent Perspectives Articles
  • 1 Week TRO Anchor Ad
  • 1 Week Feature Brochure Travelgram Ad
  • Free Enhanced Listing TRO Tour Operator Directory
  • Up to 2 Free eBrochures
$7,795.00

Annual Sponsorship Campaign

  • Up to 15 EMail Broadcasts
  • Leaderboard Ads 100% Coverage 1 Week
  • Leaderboard Ad 50% Coverage 2 Weeks
  • Leaderboard Ad 33% Coverage 3 weeks
  • ROS Banner Ad
  • 1 Supplier Profiles in TRO Newsletter
  • 2 Weeks TRO Site Sponsorship
  • 2 Weeks Travelgram Sponsorship
  • 6 Weeks Travelgram Call Out Ad
  • 2 Weeks 60 Second Geography Sponsorship
  • 1:1 Interview
  • 2 Weeks The 365 Ad
  • 4 Weeks Sponsorship of choice of Outposts, Deck Plans, Soundings. Today in History, or Agent Perspectives Articles
  • 2 Weeks TRO Anchor Ad
  • 2 Weeks Feature Brochure Travelgram Ad
  • Free Enhanced Listing TRO Tour Operator Directory
  • Up to Four Free eBrochures
  • Free Remnant Space as available
$16,900.00 $19, 500 with 3 Webinar Package


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