Contrary to popular belief, there are stupid questions. And no, they’re generally not from clients, but from people calling themselves travel ‘professionals.’
I love attending webinars and in-person presentations to learn more about a product, vendor, or destination. But I cringe when it opens up for travel agent questions because, invariably, the stupid questions erupt. Read the rest of this entry »
You’ve probably heard the adage, “sell what you know;” but,have you considered why?
You’ll enjoy yourself more if you spend it talking about a destination that thrills you. You can paint a more vivid portrait of this region and all its charms. When you share your personal travel experiences, you’re implicitly inviting clients to imagine themselves doing or seeing similar things. The destination comes alive!
And on a very self-serving note, when I’m recounting my own memorable experiences, I’m reliving them, too, in my mind’s eye. It’s almost like a virtual vacation. Read the rest of this entry »
No matter what destination you choose to sell, it’s likely that there are numerous tour operators specializing in that area, all eager to execute the vacations you design for your clients and vying for your business. Remember that the tour operator you select (unless you’re booking all elements directly) reflects your brand, your reputation, your integrity. Your perfectly designed vacation is meaningless to the client if not executed flawlessly by the tour operator.
So, with numerous tour operators to choose from, how do you select the right ones? Read the rest of this entry »