Author Archives: Catherine Heeg

There are 23 articles by Catherine Heeg published on this site.


How to Market your Blog like a Pro

Summer is a time for BBQ’s, triathlons and gardening. Think about the planning that goes into each of these fun summer activities.

Take the summer backyard BBQ for example; think of all the planning that goes into that party. Menu planning, grocery shopping and grass mowing are only the start. Doing these tasks in the right order keeps the budget in line and ensures you won’t have fresh cut grass in your glass.

Read the rest of this entry »

How to Create Images that Get Shared

What have YOU shared lately on your social feeds?

What have your fans shared lately?

Inspiring your fans and their friends to share your photos and graphics is key to reaching a broader audience. Once your fans share, their friends share, and their friends’ friends share your post, and you have the snowball effect happening.

Read the rest of this entry »

Do Your Social Ads WOW? – 5 Ways to Out Perform

What would you do if you worked in a brick and mortar storefront business and your walk-in traffic dropped by 50%?  Yikes, you’d probably be thinking about moving or advertising, right?

Well, as a travel, tourism or hospitality pro, moving is probably not in the cards.  So that leaves advertising.  Now that organic social reaching is dropping quicker than you can say ‘travel’ (some estimate a 50% drop year over year), we need to power up our social ad strategy.

Read the rest of this entry »

5 Social Ways to Magnify your Visual Variety

Is a photo still worth 1000 words? Is a video really worth 1.8 million words?

Does anyone read or listen anymore?

In our fast moving world communication is even more chaotic. How can we change the conversation with our visuals while saving time?

  1. Impactful Images

How do your images look on your mobile device? Are they sized right for all platforms? Are you able to see the photo details and appreciate the beauty in a small space? Testing your photos for their impact on a mobile device and desktop viewing is crucial. Read the rest of this entry »

How to use 360 Video like a Pro

Imagine zip lining thru an exotic tropical forest; monkeys hanging in the tree branches below you. Birds chirping above you. Behind and below you is a thatch roof hut. You cross a small stream and see a family fishing on the banks. All of a sudden a huge monkey swings right in front of you landing on the next tree branch.

Wow! How exciting!

All this while sitting in the comforts of your local travel agent’s office. Or while shopping at the mall.

This is the world of 360 video and virtual reality. Read the rest of this entry »

12 Exciting Ways to Use Live Streaming Video

Are your clients clamoring to know exactly what their tour with you will look like? Do they ask questions about the experiences, activities, and culinary creations?

What if you had a way to show them exactly what your tours involve and help them experience it online? Wouldn’t that be an amazing way to build stronger relationships and put the human touch into your marketing!

Live streaming video gives you that star quality! Read the rest of this entry »

Social marketing can be as fickle as fashion!  There’s always a “What’ Hot” and a “What’s Not” list springing up in both.  As we turn over another calendar year, let’s look forward and back to learn, plan, and stay on trend.

Remember poodle skirts, leisure suits, and big hair? You laugh, yet I sure loved my big hair… back in the day.  Now those fashion faux pas are as out of date as:

  1. MySpace
  2. Social ads that aren’t targeted to specific, well-defined audiences.
  3. Images that are poor quality or not sized right for the particular platform.

These vintage tactics can be as easily updated as those flared pants that made a comeback after bell-bottoms. Read the rest of this entry »

Did Video Kill the Blog Star?

“Video Killed the Radio Star…” Catchy song lyrics never die. Do you remember this 1979 tune by Buggles along with Bruce Woolley and the Camera Club?  I never knew who the artist was, but the tune still sticks in my head.  As we think about the impact of video on social marketing and blogging, there are some parallels.

In today’s world, would we need to change the lyrics to “Video killed the blog post”?

Or has video helped the world of blogs? Read the rest of this entry »

Social Marketing Q&A – 6 Burning Questions

Travel and tourism pros come up with the most amazing questions.

At conferences and on webinars, I hear some intriguing questions from pros in our industry.  Let’s explore 6 top questions and dive into some solutions. Read the rest of this entry »

3 Vital Ways to Add Video into your Social Marketing

Did you know that a 1 minute video is worth 1.8 million words? Research predicts 74% of all internet traffic in 2017 will be video.

Yet, so many travel and tourism marketers shy away from video thinking it’s too ‘techy’ or too difficult to learn.  Many travel pros say they just don’t have the time.  Let’s debunk these myths and see how you can jump into that video producer’s seat.

Video from Still Images

Creating your own videos from that stash of FAM trip photos, cruise ship site inspection photos, and destination photos is quick and easy!  There are so many tools available now to elevate your own images into short, shareable video that there’s no reason not to embrace this form of marketing.

You can simply upload your still images into one of these platforms, select some music, and add some transitions and text.  The tool does all the heavy lifting for you, creating a slick video in the time it takes to say “Cool Video”. Read the rest of this entry »

What’s so special about 21 days?

Experts say that’s how long it takes for us to form a habit. At the beginning of summer it sure seemed simple to fall into ‘easy livin’. Now that fall is nearly here, what social marketing habits can you start or reform? Which ones can you leave behind permanently? The start of a new season is a great reason to rethink some old habits to see if they’re still working for you. Read the rest of this entry »

How popular are you?

Remember back in high school all the cool kids hung together and the rest of us… well, we were in awe.

Now that social marketing is part of our business lives, being popular socially takes on a life of its own. While gathering fans is important, it’s more important that your fans LOVE you and want to be a part of your conversations.

Firing up clients and potential new clients to seek out your social sites and then engage with you can be a challenge. Here 9 hot and savvy ways to let people know where to find you socially and why they need to join your conversations. We’ll start at a novice level and move into more advance and socially savvy tactics. Read the rest of this entry »

As a travel and tourism professional, you know our industry and your clients.

But what ensures that you stand out in the noisy world of social marketing?

Did you know that over 50% of today’s travelers will rush to the keyboard, rather than the phone to make their travel bookings? (source: Hotel Executive) Creating the WOW in your social presence can be the difference between attracting their business or NOT!

Yet, for many in our industry finding the time to succeed is a challenge. What if you have a checklist of habits, like the famous “7 Habits of Highly Effective People” by Steven Covey?

Here are 11 essential habits as you grow your social presence: Read the rest of this entry »

How to Supercharge Your Social Ad Targeting

Are your social ads bringing you exposure, engagement, and extraordinary results?

The science of ad creation has taken on a life of it’s own. Let’s sort through some of the details and the best ways you can make sure your social ads reach the right people, at the right time, with the right style of conversation.

Novice Level Advertising Tips

To Boost or not to Boost! That’s the question on top of the minds of many travel pros. While Boosting a post on Facebook is really easy, it may not afford you the best use of your advertising dollars… or it may! It becomes a trade-off of quick and simple versus time and talent.

Boosting a post can be an effective way to reach more of your fans when you select one of these boost options: Read the rest of this entry »

Spring has sprung! For many of us it means refreshing, renewing, and planting the seeds for success. Think about your closet, sock drawer, garage, and garden. Imagine the sense of re-energizing that comes after a deep spring clean.

In the world of social marketing for travel and tourism pros, let’s look at how we can let the sun shine in and market more clearly with small steps to refresh, repurpose, and revitalize.

Refresh

I’ll bet you have a number of social media sites that you use regularly to market and mingle. When is the last time you took a hard look at what your clients really see when they find you socially? Here are a number of spring cleaning ideas to refresh your own presence. Read the rest of this entry »

4 Blogging Questions & 13 Fresh Answers

Did you know: marketing pros who write a blog are 13x more likely to enjoy positive ROI.

Yet, when you think about writing your next blog, does writers’ block hold you in its icy grip?

Are you frozen at your keyboard wondering why people blog?

Let’s explore some of the advantages and strategies to ensure your writing time is rewarding. Read the rest of this entry »

7 Advanced Social Marketing Tactics

Do you have a great looking social presence, but not as many ‘super fans’ as you’d like?

These ‘super fans’ are an elusive yet powerful voice for your brand. Understanding who these fans are and how to capture their attention is a bit of a challenge, so here are some tactics to identify and engage with them. Read the rest of this entry »

How to Create Shareable Social Content in Less Time

Do you have plethora of photos?

What about a variety of videos?

How about a bunch of blogs?

What do we do with it all?

For many of us in the travel, tourism, and hospitality world we have bits and pieces of content floating around, waiting to be pulled together into shareable content. This re-worked content can take on new life and can live in a variety of different social and traditional marketing campaigns. Read the rest of this entry »

Accelerate your Social Marketing Analysis

Knowing what to measure can be as baffling as sifting thru all the insights, analytics, and numbers.

Knowing why you’re measuring is key to your success.

Does your analysis give you a better idea of what action YOU can take? Do you better understand your marketing direction or what resonates with your fans?

We all love to see our fan base grow. Yet if those fans aren’t working hard for you by sharing, liking, or commenting on your content, are their growing numbers meaningful to you? Read the rest of this entry »

7 Steps to Socialize your Marketing Campaigns

Is your next marketing campaign percolating in your mind? If you want to do something different to set this marketing promotion apart, how about putting your campaign on caffeine?

While your BDM’s have given you awesome marketing tips, you really want this campaign to pop! You want to capture attention. Whether this campaign revolves around a supplier promotion, your next exclusive group departure, or a new destination you’ll be promoting, you want to make a splash.

How can you integrate your social and traditional marketing to give it a jolt? Read the rest of this entry »

4 Tips To Shape Your Live Video Strategy

Are you interested in providing your clients with leading-edge information as an inspiration for their next booking with you?

Do each of your group tour clients seem to have the same questions?

Would you like to be able to share info and gather opinions with people around the world in a live format that’s like a group conversation?

Imagine if you could cover all those opportunities in one video conversation? Just think how much time you’d save and how much your clients would love to interact with you and other travelers. Read the rest of this entry »