Author Archives: Cory Andrichuk

There are 10 articles by Cory Andrichuk published on this site.


Keep your foot on the gas

Can you believe it’s October!  Back to routines, falling leaves and Christmas ads…yikes!  It seems like January was just yesterday and we were planning for a big year ahead.  It’s also been roughly five years since the global economic collapse, and many travel advisors are finally recovering and thriving in their travel businesses.  I have met, personally spoken to, and had the privilege of coaching many travel entrepreneurs and successful businesses that did not participate in the so-called global recession over the last little while, and actually enjoyed many profitable years!  Whether you struggled in your business, or achieved your objectives and were successful, there is no doubt that the economy has picked up, and is showing signs of prosperity for many of you.  However, even with signs of economic recovery you need to remember to ‘Keep Your Foot on the Gas’ and continue to plan for ongoing success and growth! Read the rest of this entry »

KLM takes on Match.com

Is there any segment of travel that is NOT getting social?    I coach, speak, and train travel professionals around the world on the importance of becoming a trusted travel authority.  Part of the trusted part in a selling-buying travel relationship is ultimately knowing more than your prospect or client, which means taking the time research, read, review, and understand product knowledge, industry trends, travel topics of interest, and current events.  I sincerely believe that such professionalism, personal attention to detail, and a passionate delivery will win over any website, call center or direct supplier. Read the rest of this entry »

3 steps to rebranding your travel agency

Well, I’ve finally done it!  After much reflection, creativity, self-examination and plain old “blood sweat and tears,” I have finished the rebranding process for my company. When I started five years ago, it was as brandUcoaching, and over the years my business has grown and evolved to become CoryAndrichuk.com.  The purpose for writing this article is to tell my story of evolution by unraveling some of the external and internal reasons why I have recently rebranded my company.  I would also like to help and inspire others to manage change, adapt and then thrive with a more accurate picture of who they are as they move forward in their own rebranding process. Read the rest of this entry »

As a business coach, I expect to lead by example, demonstrate superior customer service, follow up and follow through with patience and diligence and pretty much display excellence in just about everything I do.  Yes, I do place high expectations upon myself by choice, but also understand that I am human and make mistakes and am grateful for them as I learn and grow.

I think that a slight edge I have in life and business has always been my positive attitude.  I have always seen (and again, choose to see) positive versus negative, opportunity versus dismay and growth versus stagnation.  I know it’s not always easy to maintain a positive attitude, so I try to incorporate as simple equation into my life when dealing with negative situations… Read the rest of this entry »

Delivering “strike zone focus”

Although I never played organized baseball growing up, I now find myself helping to coach my nine year-old son, Caden, in his community baseball development team.  As my baseball skills are limited, my wife and I decided to hire local pro, Coach Shawn, to help Caden fine-tune some of his baseball skills.  Coach Shawn is not only a true professional but an exceptional communicator.

One of the key elements of the sport, he told Caden, was discipline. Read the rest of this entry »

Limitless Learning

It’s everywhere… They are everywhere… Travel Agent resources are popping up everywhere and it’s awesome!  Many people have said to me that they do not recall a time in the industries history where there has been more education, FREE online and off line resources, tools, conferences, coaches, consultants, facilitators, and professional development experts ready, willing, and able to help the industry thrive stronger… together!

Read the rest of this entry »

Do You Practice it…them?

How badly do you want it… them?  How hard are you willing to work for it… for them?  Are you prepared to put in the extra time (hours, days, and weekends), and sacrifice for it… for them?  What about your family… do they want it/them as well… as badly as you do?  What is it…them, you ask?  I am referring to your dreams, goals, and aspirations!

I live my life and drive my business on the premise that we can all achieve what we believe with practice and setting meaningful goals.  The short-term goals that you set on a daily basis are just as important as the big hairy audacious dreams and goals, but it always starts with your own personal intention to value yourself enough to make a difference in your life and business. Read the rest of this entry »

I recently had the pleasure of reading a famous quote from a Winnie the Pooh book (I believe the best business leaders are inspired by quotes found in these types of classic stories!), it says… “If you do what you’ve always done, you’ll get what you’ve always gotten”.   It got me thinking about how we prospect for new business.

If you’re still prospecting for new business like you always have and NOT getting the results you want then it’s time to change it up and DO THINGS DIFFERENTLY.  Without making a change, your chance of growing your business, and survive for that matter, is severely limited.  Planning and preparing to prospect are just as critical as all of the steps in your sales strategy, yet they are usually not discussed and are overlooked in traditional sales training.   Not sure how to start planning and preparing?  No problem, read on… Read the rest of this entry »

How do you connect the dots?

I have two explanations as connecting the dots can be interpreted in two different ways. Firstly, in my coaching practice, I like to refer to your dots as your personal priorities. When you identify your core value(s) and then live them with authenticity, you see the world in a much simpler and straight forward manner. Relationships in life and business take on more meaning as you are more genuine in your day to day encounters. Connecting the dots here means you are aligning your gut, heart, and head in both emotional and logical ways that produce a win-win outcome. Read the rest of this entry »

Are you tired of everyone online and off telling you need to learn more about Facebook and how to leverage its marketing power?  Do you feel drained that so many people are raving about business social media and that it is a great way to source new business and then retain your current customers?  Are you also frustrated knowing ‘they’ are right and not knowing where to start?  After some personal experience following, learning, listening, and then listening some more to many experts, I thought I would share some insights into getting started with your own travel business social media strategy, specifically with Facebook. Read the rest of this entry »