I’m certainly no expert at marketing my travel practice. However, I have found that using Facebook and other social media networking sites are extremely beneficial to the success of my practice. I started working with facebook around the end of 2008 but didn’t begin to really use it until mid-2009. I started with about 20 friends in about 30 days. When I really thought about what I had, it clicked in 2009 and I “worked” it. Sixteen months, over 1,670 friends and over 300 fans later, I see the success! The trick is you must interact with your friends/fans about topics OTHER than travel on a regular basis. Doing that, they get to know YOU and that’s when you begin to build relationships and trust.
What is my success? Right now for 2011, I have 15 group cruises, 5 individual cruises and more vacation packages than I can handle alone. I also have 2 group cruises Read the rest of this entry »