Author Archives: Doran Jacobs

There are 1 articles by Doran Jacobs published on this site.


Step-by-Step Marketing

I have now completed my 40th year in travel marketing…much of it within the tour operation side of the business, and for the last 6 years with my own travel marketing company.   I’d like to share some points on getting the best results possible from a marketing budget in today’s sometimes confusing marketing world

The Budget Allocation.    This is the first step.  For most travel companies (and I am referring to travel suppliers to the industry such as tour operators) (Ed Notethe same rule is applicable to travel agencies.) the rule of thumb for determining the amount of the budget has always been 1-3% Read the rest of this entry »