Clearly the Internet has provided some real heavyweight competition for independent travel agencies, however in many ways it also leveled the playing field. Social media sites like Facebook, Twitter and user-generated resort review sites provide small travel agencies with new cost-effective ways to promote themselves. These platforms allow you to compete on an equal playing field and in many ways have an advantage over big agencies and online giants like Expedia, Orbitz & Travelocity.
In social media, big agencies are at disadvantage to you because the people in charge of posting are scared to death of loosing their job if they post something that doesn’t meet strict corporate policy. The result is either bland “who cares” type of information or the constant sales pitch. Either way, you have the advantage. Read the rest of this entry »