Author Archives: Keith Powell

There are 17 articles by Keith Powell published on this site.


Sales are the key to lots of things: customers are not customers until they purchase, businesses can’t grow without more sales, and your travel business profits can’t increase without new sales.

While these comments may seem very obvious, I hear all too often from travel agents that “they are not a salesperson”. They consider themselves a consoler, consultant, a group specialist, or cruise specialist. Read the rest of this entry »

Making your phone smarter

On March 10, 1876, the first successful telephone transmission of clear speech was sent. Alexander Graham Bell spoke into his device, “Mr. Watson, come here, I want to see you,” and Watson heard each word distinctly.

Today, a short text with maybe a smiley face would say the same thing. Read the rest of this entry »

What happens when old school business concepts meets new school technology? You get ‘Wow’ school! Keeping top of mind with prospects and customers is a key aspect to your marketing and sales efforts.

Over the years I have used a number of different approaches to accomplish marketing to my prospects. I want to share with you one of my favorite methods of keeping in touch with my prospects and customers. Direct mail… old school, yes. Add technology and you have new school. Having a system that combines the two to create a synergistic effect is what I call ‘wow’ school. Read the rest of this entry »

Customers are not customers until they purchase. Businesses can’t grow without more sales, and your travel business profits won’t increase without new sales.  Sales are the key component.

While it seems very obvious, I hear all too often from travel agents that they are not salespeople.  They consider themselves a counselor, consultant, a group specialist, or cruise specialist. Read the rest of this entry »

Have you ever felt overwhelmed by either having too many projects or overwhelmed by business that needs follow up? Donʼt know where or how to get started?

Ever felt that you have been busy all day doing lots of things, but at the end of the day, not making any progress on your major goal or project?

Letʼs not forget those times when you spent hours looking for the material you need to get started, wasting lots of time and effort. By the time you are ready to get started, you have lost focus and momentum. Can you relate? I know I have felt this way too.

Now when asked what are my three most effective time management ideas, I think of activity management as key. To achieve the desired results for your business I want to give you three important keys that really work, if you work them. Read the rest of this entry »

The 3 Rs of change

We live in a world that seems to constantly change.  I remember–way back when–the phone booth, banking before ATMʼs, rabbit ear antennae, corded telephones in our house, and going on a blind date before Match.com.

With all the changes, many times it is difficult to step into tomorrow knowing there will be something else to learn, something else to eliminate and something else to add to our business terminology. Read the rest of this entry »

What new things are you going to learn today?

Knowledge is vital in today’s business world. If I walked up to you and asked you that question what would your answer be?  Do you even have an answer? Many times that is the challenge. We want to learn, but are not sure what it is we want to learn. Now is a good time to make that list.

Your list can include business, physical, economic, personal, spiritual, and many other segments of your life. I just watched the movie “The Bucket List” again, and was reminded of how people wait until time seems limited to make a list of things to do, learn,and experience.

Don’t wait. Read the rest of this entry »

The SS First Time Cruiser

I am continually amazed at how many people still have not experienced a cruise vacation. At social events, I always find myself taking a “who has been on a cruise” survey. I am awe struck at the large percentage of people who have never cruised. The not-so-good news is that they have missed out on a great vacation. The good news is that travel agents have a huge market. However, the travel agent seeking out a first time cruiser needs to be aware of certain keys to marketing and selling to these first timers. Read the rest of this entry »

Not too long ago I went to grab a bite at a neighborhood fast food joint. I gave very straightforward instructions… no mayonnaise or cheese on my hamburger. Very simple! My meal came and, wouldn’t you know, there was not just a bit of mayonnaise on my burger but loads of mayonnaise and a slab of cheese on top. The counter person took my order but was she actually listening? Read the rest of this entry »

Put the power of passion in your business

When I think about passion, I usually think of enthusiasm. Enthusiasm means excitement, being vivacious, being truly alive. Passion goes a step further. When we speak of a passionate person, we often think in terms of romance, but the expression can also be applied to your work.

When I am passionate about something, the experience transcends the obstacles around me. It sometimes even goes beyond time and space. I can forget time and forget where I am and get lost in the activity. Have you ever worked on an exciting project and when you look at the clock, you can’t believe how time has flown by? You’ve become fully engaged in the project and time ceases to have meaning. Read the rest of this entry »

All aboard the SS Firsttimer

I am continually amazed at how many people still have not experienced a cruise vacation. At social events, I always find myself taking a “who has been on a cruise” survey.  I am awestruck at the large percentage of people who have never cruised.

The not-so-good news is that they have missed out on a great vacation. The good news is that travel agents have a huge market. However, the travel agent seeking out a first time cruiser needs to be aware of certain keys to marketing and selling to these first timers.

Your marketing & selling to first timers is not the same as marketing to repeat cruisers.  Until you have cruised, there are only “what I have heard” or “I think” assumptions. To know only comes from experiencing a cruise. It is up to the agent to educate the first timer and to make sure you put the client on the right cruise product. Read the rest of this entry »

The power of planning

There is power in planning when considering your business goals for 2012.

Planning is simply the steps we take toward achieving our goals. Planning is your guide and accountability process.

The important part about a business plan is that it be written by you, the owner of your business. For the home based agent — being the owner of your desk, your computer, your current/past travel customers and your business contacts, constitutes being the business proprietor.  Take ownership!

There is something profound about putting pen to paper, or in computer terms, key-stoking your plan into a computer.  Once you write something it begins to take on a life. You now have something to look at that is concrete.   Although it is concrete on paper, as you progress, you are encouraged to make path corrections. Life will continue to happen around you. Read the rest of this entry »

Keith Powell’s 3 Rs of Change

We live in a world that seems to constantly change.  I remember (without giving my age) the phone booth, banking before ATMʼs, and blind dates versus online dating services just to name a few.

With all the changes, many times it is difficult to step into tomorrow knowing there will be something else to learn, something else to eliminate and something else to add to our business terminology. Read the rest of this entry »

Knowledge is vital in today’s business world. If I asked you, “what new things are you going to learn this year?”, what would be your answer? Do you even have an answer? Many times that is the challenge. We want to learn but are not sure what it is we want to learn. Now is a good time to make that list. Read the rest of this entry »

Moving out, moving in, and moving up!

It has been a  couple of years since my wife and I went through the process of moving our home and office.  Making a move relates to growing your travel business.

Common sense tells us that there is preparation for the move.  Boxes to be bought, movers to be scheduled, phones to be installed and loads of other details that had to be planned.

Like always, you think you are prepared when it comes to moving but life continues to happen even when you block your calendar for the big move.  Business meetings, client calls, unexpected expenses, expected deadlines, etc.

Moving your business forward is similar in many ways.  Read the rest of this entry »

Is your net working?

Call me old school but I am a serial social networker, meaning whenever there is a live networking opportunity, I am out with people as much as possible.  The number of people in the room makes no difference.  It can be a room of two (including me) to a room busting at the seams with people.

Social media is a great business tool but for this article I am talking about pulling out your net and casting at networking events.

I have been to all sorts of gatherings and there are all kinds of people in attendance.  Some are connecting with old friends.  Some are connecting with new acquaintances.    Some are looking for a possible business connections.  Depending on the event, some are even looking for Read the rest of this entry »

Recently I went to grab a quick meal at a local fast food establishment and I gave very simple instructions… no mayonnaise or cheese on my hamburger. Simple. My meal came and sure enough, there was not just a little mayonnaise but loads of mayonnaise and a slab of cheese on top. The counter person took my order but was she really listening?

In just about any business you are going to encounter people who just don’t listen. We as customers are talking to ourselves because they hear but are not listening.

There are two kinds of salespeople. The order taker and the learned salesperson. The order taker just inputs the information Read the rest of this entry »