Part of the American Society of Travel Agents’ (ASTA) wide-ranging benchmark reporting program, the upcoming 2017 Independent Agents Report provides a snapshot of the independent agents community within the broader travel agency industry.
The National Association of Career Travel Agents (NACTA), was established in 1986 as the original association with a mission to represent the interests of the individual travel consultant, and now has expanded to all professional sellers of travel. NACTA host travel agencies and suppliers support this growing distribution channel.
ASTA has been a reliable source of research on the travel agency industry for many decades. We collect, collate and analyze data that is not available anywhere else on agency operations from agency business models to revenue sources. Our data can be used to pinpoint agency trends, compare and contrast agency operations, and develop marketing tactics. Read the rest of this entry »
The American Society of Travel Agents (ASTA), the leading organization representing travel agents in the U.S., today released a groundbreaking study that tracks perceptions of American travelers. This year’s wide-ranging study includes reaction to prominent issues like airline regulation and travel bans, collected to help ASTA better advocate for travelers as well as support travel agents as they advise their clients.
The American Society of Travel Agents (ASTA) is proud to have partnered with The Company Dime to produce “Unmanaged to Managed: Why and How Companies Formalize Travel Programs,” a groundbreaking research project focused on the barriers and opportunities related to converting “unmanaged” business travel to managed travel.
The American Society of Travel Agents (ASTA) is calling on agency members to participate in the 2017 ASTA Research Family survey program. ASTA members who are chosen and who fulfill the survey requirements will earn a $60 credit toward their 2018 annual dues when they renew.
Part of the American Society of Travel Agents’ (ASTA) wide-ranging benchmark reporting program, the Service Fee report, seeks to discover current service fee practices in the travel agency industry in addition to travel agents’ other revenue sources such as consultation fees, travel insurance, mark-ups and others. It is truly a balancing act for travel agencies and agents to maximize revenues by obtaining commissions from industry supplier partners and charging clients various fees, without overly relying on commissions or alienating prospective customers. The industry as a whole continues the effort of introducing the concept of fee-based professional travel advice to the general public.
Charging Service Fees
Among ASTA agency members, three quarters (76%) indicated that they charged service fees in 2016. It appears that the downward trend continues after the peak in the mid-2000’s with more than 90% of ASTA agency members charging service fees. The possible reasons can be two-fold: some leisure agencies are shifting away from booking air directly while others are exploring additional revenue sources such as consultation fees. Read the rest of this entry »
Part of the American Society of Travel Agents’ (ASTA) wide-ranging benchmark reporting program, the upcoming annual ASTA Financial Benchmarking report provides a bountiful amount of data and information on the financial trends of ASTA agency members including revenue, sales, transactions, number of clients, profit and so on. This information will be very beneficial to current and prospective ASTA members, consortia, franchise companies, host agencies and supplier partners alike. Read the rest of this entry »
Part of the American Society of Travel Agents’ (ASTA) wide-ranging benchmark reporting program, the annual Labor and Compensation report seeks to discover current employment trends and compensation models in the travel agency industry. Insights into compensation packages and classifications, recruitment of travel agents as well as agencies’ plans to handle the new Department of Labor (DOL) overtime regulations can be beneficial to various industry segments related to travel agencies.
Travel Agency Business Models and Location Types
Among ASTA members, the most common models are agencies with one location outside the home with employees or ICs (46%) accounting for the largest share, followed by home-based agencies with no employees or ICs (20%), home-based agencies with employees or ICs (19%) and agencies with multiple locations (12%) in 2016. Read the rest of this entry »