Author Archives: Laura Frazier

There are 17 articles by Laura Frazier published on this site.


No more shiny objects for you

If you’ve been in this business for very long, it’s likely at some point you’ve found yourself completely overwhelmed with the things you’re supposed to do. Are you on social media? Do you have this app? What about this CRM? Have you done this online course? What about listening to this marketing pitch? It’s hard to know who to pay attention to, where to invest your money, and how to most wisely use the only asset you really have — your time. Read the rest of this entry »

Someone wrote a crappy review about us. Here’s what we did about it.

We’ve all had that client: one minute things are going along smoothly, and then suddenly things start to go south. Maybe you didn’t respond to an email quickly enough. Maybe a well-intentioned friend gave them advice that completely contradicts the advice that you gave them. But there’s nothing worse than that nagging feeling that your client has suddenly lost confidence in you. Read the rest of this entry »

9 things I learned in my first 9 years

When I started my business in November 2005 I didn’t really have much of a plan. I had a lot of hope, ambition, and education, but no real work experience in the industry, and wasn’t exactly sure of where I was headed.

When I look back at the last nine years, I’ve had a lot of successes and a handful of failures as well. Here are a few things I’ve learned along the way: Read the rest of this entry »

It seems like it was just a couple of weeks ago that I wrote my first agent diary article outlining my goals for 2009. While the calendar shows that nearly 12 months have passed, it hardly seems possible.

As you may recall, I had two major objectives this year-to gain 100 new clients in 100 days and to figure out what it would really take to complete all of my New Year’s resolutions. It became obvious by day 90 that my resolution was overly ambitious and I revised the goal to 100 new clients in the year! I am very excited to say that while I didn’t quite make it to 100 new clients, I did make it more than three quarters of the way there, exceeded my sales goals and surpassed last year’s sales. I also managed to mark off all but one of my resolutions off my list. Here’s how I did it: Read the rest of this entry »

I see a lot of posts in the TRO Community as well as other boards about host agencies. There are a staggering number of opinions about what a host agency should provide and charge, and where to find a host agency that will give you 90% of your commissions without charging fees. What’s amazing to me is that while agents everywhere have implemented fees (and some only this year due to the down economy) due to the value that they bring to the table for their clients, so many are completely aghast at the thought of a commission split or fees shared with their host. Read the rest of this entry »

When I began this year, my number one New Year’s resolution was to learn about why people set goals, and then never reach them. Like you, I’ve made that list year after year, only to see it fall by the way side; usually around March.

When I look back at the last ten months or so, a lot has been accomplished. The new website is finally done thanks to our local website designer, and I couldn’t be more pleased with it. Read the rest of this entry »

Bliss Honeymoons, LLC–A technology bump

The past few months have been intense. I think I have worked harder this past year than I have ever worked in my life, and I’m no slacker! But battling the economy, working with my slave driver of a marketing coach, and making over my marketing materials has been an exhausting experience.

I’ve learned some interesting things over the last nine months. I think the most interesting thing of all though, is that despite the economy, we did not change our business model. We have always required a deposit for our services before we start putting together prices and itineraries. That didn’t change.  Sales are up, and 78% of the people we’ve met with, Read the rest of this entry »

I’m in the travel business. Day after day I work diligently to help others take the most memorable trip of their lives. After all, they’ve just spent months on end working hard and planning a wedding. They deserve a rest that usually includes a great destination or property, lots of memories, and endless amounts of good food and drink.

I’ve done quite a bit of hard work myself these past few months. I made a commitment at the beginning of the year to try to double my sales, and accomplish every single one of my New Year’s resolutions. Some of what I set out to do was easy, and has already been checked off as finished. Some items are still a work in progress. Other projects got off to a great start, and then suddenly hit the wall. Read the rest of this entry »

A few weeks ago I made the decision to work with a marketing coach. While I had been hesitant to work with business coaches in the past, I had reached the point where I needed to maximize my business potential and to grow the services we can offer our clients, and felt that it was time to bring in someone outside the travel industry to give things a once over. Read the rest of this entry »

One of my goals for this year was to figure out why people set goals, and then never reach them.

Setting goals is easy. Sticking to them is not. Who hasn’t started a diet on Monday only to find themselves caving to the temptation of Cinnabon by Thursday? Who among us hasn’t sworn we’d pay off our debts or finish school, and then realized that we were no closer to meeting that goal than we were five years ago? It’s always been a mystery to me that when given the opportunity to do something that is completely within our control and would create a positive change in our lives, we can find a variety of excuses not to do it. But this year is my no excuses year. So rather than letting myself down, I decided to go for 100% completion of my resolutions. Some were easy, like fixing up my yard. Some were fun, like getting a puppy. But then I had the two tricky ones-starting an exercise program and getting 100 new clients this year. Read the rest of this entry »

In my first submission for the Agent Diary series I talked about my goal of having 100 new clients in 100 days. So far I’m over a third of the way there and I am very excited about how things are going! But there’s a long hard road between setting and reaching goals. While I’ve never been adverse to hard work, patience has never been my strong suit. Since success rarely happens overnight, I had to develop a strategy where I could actually “see” the end result.

I am a firm believer in two things when it comes to marketing. First, you have to be proactive and second, you need to plan. Usually the plan starts with a technique I’ve learned called “backwards planning”. Read the rest of this entry »

Like many of you at the beginning of each New Year I take some time to consider what I want to accomplish in the year ahead. Some of these things are very personal, but most of my goals had to do with business. When Richard Earls, Publisher of Travel Research Online, asked me to participate in the Travel Agent Diary Series, and document experiences throughout the year, I wasn’t sure how I felt about “putting it all out there”.  But if someone else can learn something from our experiences this year, I am game. Read the rest of this entry »

Bliss Honeymoons, LLC. – Columbus, OH

TRO is going to follow the progress of a few travel agents and their business over the course of 2009 to allow our readers the opportunity of comparing notes and experiences with other agents.  These brave souls have promised to write about both their successes and failures this year.  Be sure to leave them some comments if you would like to share some of your own experiences.

People come into the travel industry a lot of different ways. Some are here because it’s a family business. Others take a part time job in travel and wind up loving it, and staying in it for years. My story is a little different.  My name is Laura Frazier and I am the president of Bliss Honeymoons.

Like many people I went to college right out of high school. But I was young and didn’t really know what I wanted to do, so after a year I decided to take a year off to make money. One year became ten or so, and I found myself in retail management working 60 to 80 hours a week, Read the rest of this entry »

It seems like it was just a couple of weeks ago that I wrote my first agent diary article outlining my goals for 2009. While the calendar shows that nearly 12 months have passed, it hardly seems possible.

As you may recall, I had two major objectives this year-to gain 100 new clients in 100 days and to figure out what it would really take to complete all of my New Year’s resolutions. It became obvious by day 90 that my resolution was overly ambitious and I revised the goal to 100 new clients in the year! I am very excited to say that while I didn’t quite make it to 100 new clients, I did make it more than three quarters of the way there, exceeded my sales goals and surpassed last year’s sales. Read the rest of this entry »

Write your own personal ad

In my last column,  I wrote an article about how the rules of dating can be applied to your business. Today, I would like to delve into that theory a little deeper.

Anyone who has been in sales for any period of time has been told time and time again that they need to “qualify” their clients for the best fit. While that’s a good idea, I think that qualifying yourself may be an even better idea.

You don’t have to spend too much time on any travel agent message board to find an agent with a client horror story. You hear them all–the client who wanted a round the world luxury cruise for $500.00, the client who called screaming from their destination because the water in the pool was the wrong shade of blue, or the client who blamed their agent because they contracted food poisoning while traveling. Read the rest of this entry »

Hawai’i Honeymoon Planning – First Steps

Hawaii remains the number one destination for honeymoons year after year because of its romantic sunsets, magnificent beaches, and luxurious hotels. Visitors to Hawaii can also conveniently hop from island to island to experience just about any climate and adventure under the sun, including kayaking, mountain climbing, surfing, scuba, and even hiking in a rainforest. Read the rest of this entry »

I said FEE not FREE

Last month I had the opportunity to travel to Orlando and work at the Travel Research Online (TRO) booth with Richard Earls at the THETRADESHOW sponsored by ASTA. I met so many great people at the show, and learned a lot; and it never ceases to amaze me at how much you can learn from your peers. All too often, it is almost too easy to feel you know it all–and that is a dangerous place to be.

On the last day of the show Richard gave a seminar entitled “The 7 Characteristics of Top Travel Agents“. One of the highlighted habits was that top travel agents charge fees. When Richard asked how many agents in attendance were currently charging fees, only about 1% of those in attendance raised their hands. Read the rest of this entry »