Author Archives: Stuart Cohen

There are 10 articles by Stuart Cohen published on this site.


If you know where you are headed, you will know when you get there. In business, that means setting a goal and having a plan to get you there. I hope you are convinced that mastering group sales is the smartest destination for your business.

In my final week of sharing top group tips, I will remind you of the tremendous benefits you may be missing:

In group boot camp I share all one hundred tips for scoring a great sponsorship. But for now, these ten will get you started on the right path:

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Acquiring a sponsor adds a layer of complexity and benefit. Done right, the added value to you and your guests will outweigh the challenge. Sponsorships can drive two revenue streams. First, the sponsorship fee will build your bottom line. Second, you will enjoy a bump in sales due to your affiliation.

In group boot camp I share all one hundred tips for scoring a great sponsorship. But for now, these ten will get you started on the right path.

 

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Half of all group agents lose money and time because they escort groups for free. The other half don’t escort at all. Instead, they lose money and time cleaning up the disasters that occurred because they were not present.

The pros know the importance of escorting groups. They produce higher quality groups, more satisfied clients. and bigger profits.

In group boot camp I share all one hundred tips for escorting groups that the pro’s practice daily. These ten will get you started on the right path. Effective group agents…

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Your supplier representative has co-op dollars to invest. They are particularly partial to investing in group opportunities. Their money cuts your marketing budget in half (or allows you to do two times the effort). Every marketing dollar NOT spent out of your pocket drops to your bottom line.

However, co-op money is limited. As a former rep and rep manager, the money goes to the best group opportunities as presented in your co-op proposal. Straight out of group boot camp, here are 10 (of 20) ways: Read the rest of this entry »

So you’ve got a great group idea, but it requires another business owner to commit. How do you get in the door to make the pitch? What are the best ways to influence their decision?

I addressed this subject during a recent business coaching edition of the Ask Stuart Hour. Here are the top 10 methods I encouraged my boot campers to action: Read the rest of this entry »

Just as a waiter would never bring you an ingredients list and say, “Go make it yourself,” a group agent should never present an option list and say, “Go make it yourself.”

There is no better group success strategy than to create a fully-baked package. If you don’t, you’re taking the easy way out (and the easy way to lose business). In boot camp I show you how. First, understand why: Read the rest of this entry »

Bad business habits are preventing you from getting more groups and making more money. As we cruise into the fourth week of my REBOOT GROUPS TOP 100 LIST, I want to give you some more food for thought with another 10 bad habits that you may need to break.

JC Penny said, “The best way to stop a bad habit is to never begin it.” As a seasoned travel professional, it may be too late for that. You have adapted certain business strategies that were valid at one time. Because the marketplace has changed so radically, so must your old-school business practices. Read the rest of this entry »

Bad business habits are preventing you from getting more groups and making more money. As we cruise into the third week of my REBOOT GROUPS TOP 100 LIST, I want you to tell me which of these ten bad habits you need to break.

A top strategy for building a bigger, better group business is membership in my group boot camp (shameless plug), where I will highlight every outdated, inefficient business practice you must cease immediately. I will give you brand new tips, tools, and templates to build the lucrative group business of your dreams. But here are ten bad habits you may want to keep an eye on: Read the rest of this entry »

Corporate groups represent a huge growth opportunity with thousands of companies booking incentives and meetings annually. Not many travel agents are in this highly lucrative marketplace because they are afraid to jump in. I firmly believe there is room for more!

Here are 10 tips I plucked from boot camp to get you stoked about building a bigger, better corporate group business. Want all of my expert tips, tools and templates? Check out my group boot camp and own them all. Read the rest of this entry »

All groups are not created equal. Over half will fail miserably. How would you like to know what clues to look for before you get in too deep? If you want to be a success in the group business, you need to know before you go. I can help.

A bad group is a distraction that could cost you existing clients, put a freeze on new sales, hurt supplier relations, and probably keep you awake at night! Become a smart group detective today and you will sleep soundly tonight.
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