Author Archives: Scott Koepf CTC, MCC

There are 3 articles by Scott Koepf CTC, MCC published on this site.


Who ya gonna call?

 

Choices.

When you look at your life and your career, the place you are at now and where you will be in the future are the result of choices. Sure there are circumstances beyond our control that we have to deal with but how we deal with them still comes down to choices. And there are lots and lots of choices to make! There is so much information available and information creates knowledge and with knowledge comes, you guessed it, choices! Therefore, one of the first choices we have to make is which information to focus on. In the travel business you simply cannot know everything about everything although I continue to see agents try. One of the most valuable choices you have is the choice to simply say no, but in our business it is not used enough. Read the rest of this entry »

Give Them What They Want

Based on the title of this column you may be thinking that I will extol the virtues of extraordinary customer service and how to give your clients what they want or more.   I completely agree with those virtues, but this column will take on a much different topic.  The title above is actually a song title from a very funny musical, “Dirty Rotten Scoundrels”.  The play is about ‘con men’ that con each other and then get conned themselves. So, the song is basically about the well-established rules of the con game – always give them (the victims) what they want and keep up the facade until it is time to disappear.

So, what does all of this have to do with selling travel?  I am afraid that based on the recent news of host agencies going bankrupt – everything. Read the rest of this entry »

Hooray for Hollywood!

You may have read that the voice over artist who did the majority of movie trailers passed away last month. So in tribute to Mr. LaFontaine let’s start with what could be the trailer of your dreams (please read out loud in a deep voice with strong inflection).

“In a world where travel agents are still called dinosaurs, the lure of the Internet is intoxicating, the economy depressing and ‘staycations’ has become a dreaded accepted part of our vocabulary; one travel agent stands alone. Read the rest of this entry »