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“An Educated Consumer Is Our Best Customer”

Taking a cue from Syms – a well known clothing store – here is more content, perfect for uploading to the Consumer Education section of your website. We strongly suggest you custom edit the content – then post under an attention getting heading such as “Secrets the Airlines* Don’t Want You to Know! (*or the [...]


Think Cruise Lines Have a Monopoly on Shore Excursions? Think Again!

(Another in a series of articles suitable for your online Cruise Primer)
But first: For Agent Eyes Only ———————————
When cruise customers start pestering you with questions about shore excursions, point them to your personalized online version of the text below…the copy that starts in the “For All” section. (You may want to keep the information in [...]


A Primer to Share with First Time Cruisers

Do you find yourself repeatedly giving out the same information – the same scripted advice – over and over again – especially to the chronically untraveled? More specifically, wouldn’t it be great if innocent, wide-eyed cruise virgins could qualify themselves on their own time and not yours?


Fun is Where the Money Is – Or, We Are All in the Entertainment Business Now!

What sticks?
What makes a lasting memory? Think back over past vacation experiences.  What kinds of things stand out? Most likely it is the emotional highs, the relationships, the personalities encountered, the laughter and unexpected events, no?
Ok, before you start congratulating me on my tremendous grasp of the obvious…let me point out the most perplexing disconnect [...]


Cruise Ship Dining – Then and Now

In the beginning it was just first sitting & second sitting -
First (or main) sitting started between 6:00p and 6:30p – second (or late) sitting started between 8:00p and 8:30p. One could linger over dinner for up to two hours or more – before being shooed out so tables could be cleared and reset for [...]


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